Assistant Manager - Performance Marketing

Zycus is looking for an Assistant Manager - Performance Marketing. We focus on managing and optimizing paid media campaigns across LinkedIn Ads, Google Ads, and Meta Ads to drive demand generation and lead acquisition. The position involves aligning campaigns with the marketing funnel, analyzing performance metrics, and delivering data-driven insights to improve ROI. It requires cross-functional collaboration with design, content, and GTM teams, as well as the use of tools like Salesforce, Eloqua, Demandbase, and 6Sense. The ideal candidate will have at least 3 years of experience in paid media, strong technical and creative skills, and an MBA from a reputable business school.

Key Responsibilities

• Design, execute, and manage paid campaigns on LinkedIn Ads, Google Ads, and Meta Ads.
• Optimize ad performance through A/B testing, audience segmentation, and keyword strategies.
• Set up conversion tracking and retargeting pixels for accurate performance measurement.
• Manage campaign budgets efficiently to maximize ROI.

Demand Generation & Funnel Management:

• Align the campaign objective with demand generation funnel aligning organization marketing strategies and business goals.

Content and Creative Development:

• Capability to contribute to the development of campaigns, content, copy, and creatives, recognizing that these elements are crucial for performance marketing success.

Data Analysis and Reporting:

• Analyse campaign metrics (CTR, ROI, CPC) to identify trends and actionable insights, discuss with internal and make changes in the campaign accordingly.
• Create visually compelling reports using data storytelling techniques to communicate campaign performance to stakeholders.
• Present recommendations for improving campaign outcomes based on analytics.
• Build, manage and communicate the lead pipeline from paid campaigns for the marketing team.

Collaboration:

• Work cross-functionally with Regional GTM team, design, content and web development teams to ensure campaigns align with business objectives quickly and effectively.
• Provide strategic input on content creation for landing pages and ad creatives.

Tool Utilization

• Leverage tools such as Demandbase, 6Sense, Salesforce, and Eloqua, factors.ai for campaign targeting and automation.

Skills And Experience:

• 3-6 years of experience in paid media roles.
• Proven hands-on experience managing LinkedIn Ads campaigns extensively.
• Strong expertise in Google Ads (Search & Display) and Meta Ads (Facebook & Instagram).

Education:

• MBA from a reputable business school.

Technical Skills:

• Proficiency in analysing advertising data using tools like Google Analytics.
• Proficiency in working with Google Tag Manager.
• Familiarity with CRM systems (e.g., Salesforce) and marketing automation platforms (e.g., Eloqua).
• Ability to manage and optimize campaign budgets effectively.

Creative Skills:

• Strong capability in developing and refining ad creatives and messaging.
• Ability to provide creative inputs that align with brand guidelines and campaign objectives.

Soft Skills:

• Excellent communication skills to convey complex data insights effectively.
• Ability to craft visual data stories that drive decision-making.

Preferred Skills:

• Experience with Demandbase or 6Sense for targeted B2B campaigns.
• Certifications in Linkedin Ads, DemandBase, Google Ads or Meta Blueprint are a plus.

WHY JOIN US?

• Work with a globally recognized leader in procurement.
• Drive strategic growth in key enterprise markets.
• Be part of an innovative, AI-powered SaaS company.
• Competitive compensation, incentives, and career growth opportunities.
• Join a dynamic, results-driven, and high-performing sales culture.

About Us

Zycus is a pioneer in Cognitive Procurement software and has been a trusted partner of choice for large global enterprises for two decades. Zycus has been consistently recognized by Gartner, Forrester, and other analysts for its Source to Pay integrated suite. Zycus powers its S2P software with the revolutionary Merlin AI Suite. Merlin AI takes over the tactical tasks and empowers procurement and AP officers to focus on strategic projects; offers data-driven actionable insights for quicker and smarter decisions, and its conversational AI offers a B2C type user-experience to the end-users. Zycus helps enterprises drive real savings, reduce risks, and boost compliance, and its seamless, intuitive, and easy-to-use user interface ensures high adoption and value across the organization. Start your #CognitiveProcurement journey with us, as you are #MeantforMore