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Job Title: Assistant Manager – Digital Marketing Automation Location: Mumbai Hybrid (Preference for candidates based in Mumbai or Delhi for occasional in-person strategy meets) Type: Full-Time Compensation: ₹6-7 LPA (Total CTC) Includes 80% fixed + 20%performance-based variable component Additional incentives for exceeding KPIs About Catallyst Catallyst is a fast-growing B2B executive education and innovation advisory firm. We partner with enterprises to build digital readiness, develop future-facing leadership, and accelerate innovation outcomes. Our core offerings include Digital Readiness Assessment, CXO Learning Journeys, Digital Strategy Advisory, and our signature Digital Futures Lab initiative. We are currently working with top enterprises in India and scaling globally across APAC, Middle East, and North America. About the Role We are looking for a hands-on, growth-oriented digital marketing professional with 3–6 years of B2B experience to manage and scale our full-funnel digital marketing initiatives. This includes branding, lead generation, campaign execution, SEO, SMO, and marketing automation using modern AI tools. The ideal candidate will drive brand visibility, automate campaign workflows, and help generate a strong pipeline of sales-qualified leads across India and international markets (APAC, Middle East, US). This is a high-impact, execution-driven role that offers ownership, autonomy, and the opportunity to work closely with the leadership team. Key Responsibilities Strategy & Execution: Design and manage end-to-end marketing campaigns across digital channels (LinkedIn, Email, Google, Instagram, Twitter) Implement strategies for top-of-funnel awareness, middle-funnel engagement, and bottom-funnel conversion Build and maintain a dynamic content calendar across Catallyst brand and founder profiles Marketing Automation & AI Enablement: Use tools like Dripify, Apollo, Mailchimp, HubSpot, and AI tools like ChatGPT, Jasper, etc. to speed up campaign execution Set up and optimize lead scoring, segmentation, drip sequences, and retargeting workflows Maintain data hygiene using ZoomInfo, Lusha, and similar tools Performance Marketing & SEO/SMO: Execute basic performance ads on LinkedIn and Google with clear ROI metrics Improve organic visibility through on-page/off-page SEO and social optimization Automate at least 60% outreach workflows Lead Generation & Reporting: Drive minimum 20 Sales Qualified Leads (SQLs) per month with a pipeline value of ₹25 Cr+ annually Track campaign effectiveness through dashboards; generate insights to improve lead quality Conduct A/B testing for subject lines, CTAs, landing pages Brand Building: Drive LinkedIn follower growth (+300 YoY) for company and MD profiles Manage reputation and voice of brand across digital channels What We’re Looking For 3–6 years of relevant experience in B2B digital marketing (preferably in consulting, advisory, or executive education sectors) MBA or equivalent post-graduate qualification preferred Strong command over LinkedIn marketing, drip campaigns, email automation, and dashboarding Demonstrated experience with marketing AI tools and lead generation platforms Familiarity with tools like Lusha, Apollo, Dripify, Canva, Buffer, HubSpot, SEMrush Proven success in creating SQL-generating campaigns for large-ticket B2B offerings Structured thinker with creativity and speed in execution Excellent communication skills (written + verbal) Performance KPIs 20+ SQLs per month 60%+ automation in touchpoints ACV of projects: ≥ ₹25 Lakhs Cost per lead: ≤ ₹250 300+ YoY growth in digital engagement metrics Consistent inbound and outbound funnel performance Why Join Us Remote-first and flexible work culture Performance-linked incentives Exposure to C-suite networks and global thought leaders Growth path to Marketing Lead / Head of Growth role Job Types: Full-time, Permanent Pay: ₹600,000.00 - ₹700,000.00 per year Benefits: Flexible schedule Health insurance Internet reimbursement Life insurance Paid time off Work from home Schedule: Day shift Fixed shift Supplemental Pay: Performance bonus Yearly bonus Location: Mumbai, Maharashtra (Required) Work Location: In person Application Deadline: 29/06/2025
