Job
Description
Responsibilities The Business Marketing manager must be a highly skilled and experienced professional and will be responsible for leading and managing the business marketing initiatives. The role requires strong leadership skills, a strategic mindset, and the ability to effectively manage a team. The responsibilities of the role will include the below- Develop and execute comprehensive marketing strategies to promote our business offerings within CRISIL. Collaborate with senior leaders and key stakeholders to identify marketing priorities and objectives that align with the company's overall goals. Conduct market research and analysis to identify potential marketing opportunities for business growth. Design and implement marketing campaigns and initiatives to improve brand awareness, generate leads, and support revenue growth. Drive thought leadership initiatives, including whitepapers, articles, and speaking engagements, to position CRISIL as a leader in the industry. Manage and track marketing budgets, ensuring effective utilization of resources and timely reporting of results and ROI. Lead and mentor a team of marketing professionals, providing guidance, support, and professional development opportunities. Collaborate with cross-functional teams, including sales, product management, and operations, to align marketing efforts with business objectives. Monitor industry trends and competitor activities to identify opportunities for differentiation and proactive marketing strategies. Track and analyze campaign performance metrics, making data-driven recommendations for continuous improvement. Skills To support the wide range of responsibilities encompassed within this leadership role, candidates must possess an equally broad set of skills. Strong leadership skills with experience in managing and developing a team. Exceptional strategic thinking and problem-solving abilities with a focus on driving results. Excellent communication and interpersonal skills, with the ability to engage and influence stakeholders at all levels. In-depth knowledge of various marketing concepts, strategies, and best practices. Proficiency in market research and data analysis, using tools and techniques to derive insights for marketing decision-making. Experience in digital marketing and campaign management, including SEO, SEM, content marketing, email marketing (Marketo/Pardot), social media platforms, CRM systems (Salesforce) Ability to multitask and prioritize in a fast-paced environment while adhering to strict deadlines. Strong organizational and project management skills, with high attention to detail. Knowledge of the financial services industry, specifically analytics, credit risk, and policy advisory, is a plus. Proficient in Microsoft Office applications Experience 7+ years of B2B BFSI or technology marketing experience. A minimum of three to five years in marketing strategy and revenue enablement roles in BFSI or information technology firms servicing BFSI industry. Qualifications Any degree: MBA in Marketing Industry: BFSI or IT/Technology Location: Mumbai (Hybrid) Job type: Full time Show more Show less
