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EXL Services
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Assistant Manager

Assistant Manager

EXL Services

5 years

3 - 6 Lacs

Cochin

Posted:4 hours ago| Platform: GlassDoor logo

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Skills Required

database management salesforce data marketing automation development segmentation testing deployment integration crm metrics reporting analyze strategies support maintenance training coding communication optimization retargeting flow drive video mapping html css querying reports analytics workflow

Work Mode

On-site

Job Type

Part Time

Job Description

Assistant Manager

EXL/AM/1438075

FAOKochi

Posted On

13 Aug 2025

End Date

27 Sep 2025

Required Experience

5 - 8 Years

Basic Section

Number Of Positions

Band

Band Name

Assistant Manager

Cost Code

D013911

Campus/Non Campus

NON CAMPUS

Employment Type

Permanent

Requisition Type

New

Max CTC

800000.0000 - 1200000.0000

Complexity Level

Back Office (Complexity Level 3)

Work Type

Hybrid – Working Partly From Home And Partly From Office

Organisational

Group

Operations Management

Sub Group

Emerging Business Unit

Organization

FAO

LOB

Back Office

SBU

Operations

Country

India

City

Kochi

Center

IN Kochi SEZ C19

Skills

Skill

DATABASE MANAGEMENT

SALESFORCE COM ADMINISTRATION

PROJECT MANAGEMENT

Minimum Qualification

BACHELOR'S DEGREE

Certification

No data available

Job Description

As a Marketing Automation Specialist, you will be responsible for managing the marketing automation platform and fully leveraging its capabilities. Working closely with designers, developers, and project managers this role will implement all programmatic and operational initiatives through the marketing automation platform.

Roles and Responsibilities

Responsible for email and event marketing program development and execution, including segmentation, testing, and deployment, and continually evaluating these for improvements.
Maintain Marketing Automation integration with CRM and assist in the integration of additional platforms into the marketing automation software.
Understand and evaluate campaign metrics and distribute campaign performance to the marketing team.
Work with management to define KPIs, create reporting, analyze campaign performance. Create recommendations to improve campaigns continuously.
Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards.
Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth.
Support essential marketing processes and procedures including the development and maintenance of branded templates, as well as training and support for Marketing end-users.

Requirements

5-8 years of proven marketing automation experience.
Expert knowledge of database management concepts and best practices.
Strong email and web coding experience.
Strong working knowledge of Salesforce.com.
Must have superior communication skills, both written and verbal.
Must be highly organized and self-motivated with a sense of urgency.
Strong independent project management skills.
Capable of handling multiple tasks with competing priorities under minimal supervision.
Able to think critically and exercise independent judgment and discretion.
Excellent attention to detail.

Skills

Testing
Analytical
Communication Skills
Project Management
Multitasker

Role description

In this role, you will:

Strategize, plan, and implement email and marketing automation programs (like email drip campaigns, website conversion optimization tests, and retargeting ads).
Conduct segmentation based on customer needs and build personalized automations that solve their problems.
Create customer journey maps based on product flow and review the stages of your marketing automation to identify areas of opportunity to optimize for growth.
Build, and publish email campaigns.
Build and publish event campaigns.
Collaborate with marketers to help nurture segments through critical conversion points of the sales and marketing funnel.
Diligently analyze and optimize marketing performance to drive conversions. You love data at your core!
Create experimental one-off campaigns (like webinars, video, landing pages, etc.) that roll up into the overall marketing automation strategy.
Build and maintain email and event templates to support campaign execution.

To be successful in this role, you must:

Have 5+ years of email marketing experience, overseeing marketing automations from start to finish.
Have extensive experience mapping customer journey flows and building objective-based automations.
Have past (successful!) experience doing digital marketing and marketing automation programs.
Be quite technical and comfortable implementing technical setups (HTML and CSS skills are a plus).
You should feel comfortable querying data, deriving actionable insights, presenting them in reports, and making data-driven decisions.
Have a great overall understanding of how to operate email and marketing automation platforms (and can learn new tools quickly!)

You might be the person we're looking for if you:

Are eager to learn and grow—you've likely had some post-secondary education or have equivalent professional experience in a similar role, and you continue to seek opportunities to level up your skills.
Can plan optimization and growth experiments in your sleep. Terms like CTR, LTV, Open Rates, Analytics, A/B Testing and Acquisition Funnels are also regular parts of your vocabulary.
Constantly think outside the box, coming up with creative ways to dominate and reignite channels and connections (rapid growth is the name of the game!)
Have experience managing CRMs, segmenting customer personas, and have previously mapped out customer journeys to successfully nurture customers to conversion.
Have direct experience with Marketing Cloud, Cvent and Email on Acid.

Workflow

Workflow Type

Back Office

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