Assistant Manager - Digital Marketing

Where Personal Care Meets Powerful Digital Strategy."

Role: Assistant Manager – Digital Marketing

Department:

Location:

Experience Required:

Role Overview

Assistant Manager – Digital Marketing

Key Responsibilities

1. Performance Marketing & Business Growth

• Lead and manage ROI-focused digital campaigns across Meta, Google, YouTube, and affiliate channels. 
• Drive customer acquisition through effective media planning, creative testing, and real-time optimization. 
• Own and manage budget allocation and performance targets across the digital funnel (traffic, conversions, CAC, ROAS). 

2. Customer Retention & Lifecycle Campaigns

• Develop and execute customer retention strategies using email, SMS, and WhatsApp campaigns. 
• Manage tools like Klaviyo, MoEngage, or similar to create automated customer journeys. 
• Analyze churn and repeat rate metrics to build high-LTV cohorts and reactivation campaigns. 
• Coordinate with the CX and product teams to incorporate customer feedback into retention workflows. 

3. Campaign Management & Optimization

• Continuously test and optimize creatives, targeting, landing pages, and messaging for better conversions. 
• Leverage analytics platforms (Google Analytics, GA4, Meta Ads Manager, Shopify, etc.) to track KPIs such as CTR, CAC, LTV, ROAS, and churn. 
• Provide data-backed insights and monthly reports to guide digital decision-making. 

4. Product Launch Execution (Digital Only)

• Plan and execute digital launch campaigns for new SKUs with a focus on driving awareness and sales. 
• Collaborate with internal stakeholders to align launch communication across paid media and CRM touchpoints. 

5. Agency, Platform & Internal Collaboration

• Coordinate with external agencies, influencer networks, and performance vendors for campaign delivery. 
• Work closely with internal teams (design, product, CX, tech) for smooth execution and performance consistency. 
• Track and evaluate agency KPIs and recommend changes for better output. 

6. People & Process Management

• Guide junior team members/interns with performance and execution tasks. 
• Contribute to process documentation, SOPs, and experimentation frameworks to improve team efficiency. 

Key Requirements

• Bachelor’s or Master’s degree in Marketing, Business, Communications, or a related discipline. 
• 3–5 years of hands-on experience in digital marketing with demonstrable business impact. 
• Strong understanding of paid performance channels, conversion metrics, and marketing automation tools. 
• Proficient in Google Ads, Meta Ads, Google Analytics, and CRM/retention tools (e.g., Klaviyo, MoEngage). 
• Excellent data interpretation and Excel/analytics skills. 
• Strong project and stakeholder management capabilities. 

Preferred Skillsets

• Certification in Google Ads, Meta Blueprint, or CRM platforms is a plus. 
• Experience working on Shopify or D2C platforms preferred. 
• Comfort with fast-paced execution and iterative testing environments. 

What We Offer

• A business-focused role with clear ownership of digital revenue and retention metrics. 
• Opportunity to work across growth and retention funnels for high-potential beauty brands. 
• A collaborative and execution-driven culture with exposure to top digital tools and platforms. 
• Growth opportunities within the RPSG Group’s Personal Care Division. 

Location

based in Kolkata, West Bengal

Note

Immediate joiners are preferred.

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