Assistant Manager - Digital Marketing

About the Role

Digital Marketing Specialist

Key Responsibilities

Social Media Strategy & Execution

• Develop and implement ROI-driven

  social media strategies

  across platforms (Instagram, Facebook, YouTube, LinkedIn, X, etc.).
• Create engaging campaign calendars, communication themes, and content strategies aligned with brand objectives.
• Manage daily posting, content storytelling, community engagement, and brand reputation.
• Drive follower growth, engagement, and retention with trend-driven content.

Performance Marketing & Campaigns

• Plan and run targeted

  paid advertising campaigns

  (Meta Ads, Google Ads, YouTube Ads) focused on conversions, lead generation, and remarketing.
• Optimize campaign performance using A/B testing, analytics, and data insights.
• Track KPIs including CAC, CPR, ROI, click-through rates, and campaign efficiency.

Brand & Growth Strategy

• Build brand positioning tailored to the

  mobile refurbishing

  industrytrust, authenticity, savings, and sustainability.
• Work closely with the leadership team to design strategies for customer acquisition, retention, and market expansion.
• Execute offer-based, festive, and product-specific campaigns (e.g., refurbished smartphone deals, warranty offerings, exchange offers).

Content Creation & Coordination

• Plan high-quality visual and written contentreels, videos, static posts, blogs, ad copies, and product showcases.
• Collaborate with designers, videographers, and agencies to ensure creative quality and timely output.
• Research trends in refurbished electronics to create informative and persuasive content for customers.

Analytics & Reporting

• Track campaign performance using tools like Google Analytics, Meta Business Suite, Search Console, and CRM dashboards.
• Prepare weekly/monthly reports with insights and recommendations for improvement.
• Measure ROI of all digital marketing activities.

Website & SEO

• Coordinate website updates, product listings, landing pages, and SEO optimization.
• Manage local SEO to improve visibility for refurbished mobile search queries.

Key Skills Required

• Strong knowledge of social media marketing, content creation, and digital campaigns.
• Proven experience running Meta and Google Ads with measurable results.
• Excellent understanding of audience segmentation, digital funnels, and remarketing.
• Knowledge of SEO, keyword research, Google Analytics, and CRM tools.
• Strong copywriting skills for captions, ads, and product communication.
• Ability to work in a fast-paced startup environment with ownership.
• Creative mindset with strong analytical ability.

Preferred candidate profile:

• Own and execute end-to-end digital marketing strategy
  
• Drive performance marketing across Google, Meta, LinkedIn (ROI-focused)
  
• Lead lead generation, funnel optimization & conversion improvement
  
• Build brand presence through content, influencer targeting , SEO & social media
  
• Plan and execute GTM strategies for new launches
  
• Track and optimize CAC, ROAS, LTV & growth metrics
  
• Manage agencies, freelancers, and internal team
  
• Work closely with founders, sales & product teams
  
• Own digital marketing budgets and reporting

• Hands-on experience with influencer marketing and brand collaborations.