Retention Specialist

"Turning First-Time Users into Lifelong Loyalists"

Position Summary

A Retention marketing professional will play a critical role in driving digital growth for personal care brands Naturali and Within Beauty. The role requires a data-driven individual with strong execution skills in performance marketing, customer retention, and digital campaign optimization.

The candidate should bring a balance of creativity and analytics, having previously worked in high-growth digital environments, preferably in D2C or beauty/personal care segments.

Performance Marketing & Business Growth

• Lead ROI-driven campaigns across Google, Meta, YouTube, and affiliates.
• Strategize and execute customer acquisition plans with media mix and creative testing.
• Manage digital funnel metrics (traffic, CAC, ROAS, conversions).

Customer Retention & Lifecycle Campaigns

• Run automated campaigns via email, SMS, WhatsApp using tools like Klaviyo/MoEngage.
• Build high-LTV cohorts and reactivation strategies based on churn analytics.
• Work with CX/product teams to incorporate feedback into lifecycle workflows.

Campaign Management & Optimization

• Optimize creatives, landing pages, targeting, and messaging.
• Monitor and analyze KPIs (CTR, LTV, ROAS, churn) using GA4, Meta Manager, Shopify.
• Share actionable insights through regular reporting.

Digital Product Launches

• Plan and execute end-to-end digital launch campaigns for new SKUs.
• Coordinate with paid media and CRM teams for integrated go-to-market plans.

Agency, Platform & Internal Collaboration

• Liaise with media agencies, influencers, and performance vendors.
• Partner with internal design, product, tech, and CX teams for seamless execution.
• Monitor agency deliverables and optimize partner performance.

People & Process Management

• Mentor junior team members/interns in digital operations.
• Contribute to SOPs, documentation, and testing frameworks.

Education & skill sets required

• Bachelor’s/Master’s in Marketing, Business, Communications or related field.
• 3–5 years in digital marketing with a proven business impact.
• Prior experience in performance channels and CRM tools is essential.
• Strong analytical and data interpretation skills.
• Proficiency in Google Ads, Meta Ads, GA4, and tools like Klaviyo/MoEngage.
• Good project and stakeholder management ability.