Assistant Manager - Digital Marketing

Assistant Digital Marketing Manager – Real Estate

Location: Sector 82, Mohali
Job Type: Full-Time
Department: Marketing

Job Summary

We are looking for an experienced Assistant Digital Marketing Manager with a strong background in the real estate industry. The ideal candidate understands property marketing trends, lead-generation strategies, customer journeys in real estate, and how to attract qualified buyers, renters, and investors through digital channels.

Key Responsibilities

• Assist in planning, managing, and optimizing digital campaigns for property launches, lead-generation initiatives, and branding.
• Manage paid advertising campaigns across Google Ads, Facebook/Instagram, and real estate platforms to drive high-quality leads.
• Coordinate SEO strategies for property pages, blogs, and community-focused content to improve organic visibility.
• Oversee social media content calendars, create engaging property-centric posts, and track performance across platforms.
• Support the development of landing pages, virtual tours, email marketing campaigns, and property microsites.
• Monitor campaign performance using Google Analytics, CRM dashboards, and ad platforms; provide actionable insights to improve lead quality and conversion.
• Collaborate with sales teams to ensure marketing-generated leads are properly tracked, nurtured, and optimized.
• Coordinate with creative teams for photos, videos, brochures, and promotional assets for property campaigns.
• Stay updated on real estate digital marketing trends, competitive campaigns, and local market behavior.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 3–4 years of digital marketing experience in the real estate sector (developer, brokerage, property management, or real estate agency).
• Strong understanding of real estate lead funnels, target audiences, and campaign metrics (CPL, CTR, conversion rates).
• Hands-on experience with Google Ads, Meta Ads, SEO tools, and email marketing tools.
• Proficiency in Google Analytics (GA4 preferred) and CRM platforms such as Salesforce, Zoho, HubSpot, or real estate CRMs.
• Strong communication, project-management, and analytical skills.

Preferred Skills

• Experience creating real estate content (videos, reels, property teasers).
• Familiarity with CMS tools like WordPress or property listing platforms.
• Basic understanding of retargeting, automation, and lead nurturing workflows.
• Ability to work closely with sales and onsite teams.

What We Offer

• Competitive salary and performance-based incentives
• Opportunity to work on high-value real estate projects
• Professional growth and training
• Supportive and collaborative work culture

How to Apply

Please submit your resume, portfolio (if available) to career@cascadebuildtech.com| Call / WhatsApp: 7087029520

• Real Estate Marketing
• Digital Marketing Manager
• Real Estate Lead Generation
• Google Ads Specialist
• Social Media Marketing
• SEO & SEM
• Real Estate CRM
• Facebook & Instagram Ads
• Property Marketing
• Marketing Analytics

Job Types: Full-time, Permanent

Pay: ₹40,000.00 - ₹45,000.00 per month

Benefits:

• Internet reimbursement
• Paid sick time
• Paid time off

Application Question(s):

• Do you have experience in Real Estate Industry?

Experience:

• Digital marketing: 4 years (Preferred)

Work Location: In person