Promotes on-brand messaging to customers through traditional, digital, and social media channels with the goal of driving revenue and supporting total hotel goals
Builds direct marketing plans, targeted campaigns, and activated channels to drive consumer awareness and preference, increasing market share, and building broader portfolio and brand awareness Showcases Food and Beverage promotions, both to hotel guests and to local patrons Connects into resources in their region Liaises and builds deep partnerships with their regional eCommerce and Marketing teams to verify all local, social, and digital marketing efforts are effectively integrated with the selling efforts for the organization Develops and executes basic marketing strategy across multiple outlets and for the positioning and pull-through of continent strategy that align with hotel goals Supports and implements marketing strategies designed to drive topline revenue and achieve RevPar/share-of-wallet goals Manages all internal and external communication, digital presence, including but not limited to property website, third party channels and social media while maintaining brand integrity Activates incremental marketing opportunities ranging from partnerships, third-party sites and CVBs Reports out on campaign performance to SMR (Sales, Marketing & Revenue Management) leadership as requested
CANDIDATE PROFILE
Education and Experience Required:
2-year degree from an accredited university in Marketing, Public Relations, Business Administration or related major and 4 years experience in
the sales, marketing, digital or related professional area; hospitality marketing or digital advertising experience preferred
OR
4-year bachelors degree in Marketing, Public Relations, Business, or related major; 2 years experience in the sales, marketing, digital or related professional area; hospitality marketing or digital advertising agency experience preferred
CORE WORK ACTIVITIES
Marketing and Digital
Develops and executes the overarching marketing strategy from marketing plans to budgets for hotel/group of hotels that align with business priorities, with support and consultation of the General Manager(s)
Cultivates partnership with and active participation in demand generation strategy development (SMR)
Reconciles marketing plan monthly with accruals, forecast in conjunction with Director of Fice
Leads and/or partners with Hotel Operations to conceptualize/execute property-level Programming and Activation, based on brand guidelines
Serves as the hotel(s) brand guardian / liaison, verifying all marketing reflects brand voice
Leads the strategic pull-through of continent and brand promotions and campaigns
Partners with Revenue Management to develop and execute promotional strategy
Develops and manages property email marketing strategy, digital strategy across M
com and Third-Party sites, paid media campaigns and performance and verifies proper execution
Supports group lead generation efforts
Runs, reviews, analyzes and clearly articulates to stakeholders key reports and adjust strategy accordingly
Manages internal and external partners to verify deliverables are executed to support hotel strategy
Develops annual digital marketing plan to maximize hotel revenue production and identify digital marketing opportunities on third party and local partner sites
Monitors and provides recommendations for SEO and update as needed in collaboration with MDS or agency
Content Management
Sets overarching messaging strategy for hotel/group of hotels aligned with positioning
Manages Marriott
com content (via EPIC, Efast, MDS Client Community, etc), OTA content (via respective extranet sites) and Third-Party / Group Site content (via respective content management systems)
Manages photography distribution including search photos, pre-arrival photos, and photo gallery management
Creates landing pages and Discovery Pages to enhance content, as applicable
Manages guest communications (eg confirmation, pre-arrival, etc)
Partnerships and Public Relations
Identifies and cultivates partnerships internally and externally, including Marriott Digital Services (MDS)
Maintains frequent, active engagement with Area Directors of Marketing to communicate overall recommendations and actionable next steps based on identified findings, best practices, and overall digital trends for their portfolio of hotels
Manages PR agency, if applicable, or internal PR messaging
Manages execution of PR events and promotions
Outlet and Ancillary
Manages outlet marketing opportunities on third party and local partner sites
Defines in-house F&B programming in partnership with F&B Director and manage execution
Social Media
Develops and implements social strategy
Manages paid social media budget and strategy
Assists in reviewing social media content calendars and collect local area and property events
General
Leads, owns and directs asset development, including hotel collateral, photoshoots (sourcing, planning, on-site execution, post-editing and
distribution), etc
Measures and communicates success of campaigns and digital performance using relevant reports tools
Demonstrates the ability to create and maintain strong relationships and negotiation skills with key internal and external partners/stakeholders (eg GMs, Sales and Revenue Leaders, Regional Team, media representatives)
Collects, reviews, and submits invoices for property marketing efforts and manage the overall submission process
Completes other reasonable duties as requested by leadership
At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity
We actively foster an environment where the unique backgrounds of our associates are valued and celebrated Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law
