Job
Description
Job Summary We are currently hiring an Ecommerce Manager to lead our platforms and global marketplaces, with a focus on driving traffic and conversions through performance marketing and paid campaigns, ensuring the achievement of annual revenue and operational expense targets. This role involves driving strategic initiatives, managing key accounts like Amazon, Flipkart, and Paytm, and ensuring seamless execution of ecommerce operations. The role will also focus on performance marketing to optimize traffic, conversions, and overall platform ROI. Role And Responsibilities Revenue and Sales Management: Achieve top-line and bottom-line sales objectives for national accounts (Amazon, Flipkart, Paytm, etc.). Expertly handle online portal sellers across multi-channel, multi-platform models. Manage sales targets for PAN India ecommerce accounts. Develop and execute Annual Business Plans with defined targets for all key accounts. Performance Marketing: Design, execute, and optimize performance marketing campaigns across ecommerce platforms to drive traffic, conversions, and sales. Monitor key metrics such as ROAS (Return on Ad Spend), CAC (Customer Acquisition Cost), and conversion rates to improve campaign efficiency. Leverage paid promotions, sponsored ads, and other platform-specific tools to enhance product visibility and reach. Assortment and Promotion Management: Define assortment and listing plans based on product range, consumer trends, and platform-specific gaps (volume and value drivers). Plan, activate, and execute promotional campaigns, including paid advertising strategies, to drive sell-through, improve campaign effectiveness, and enhance product visibility across ecommerce platforms. Provide insights on customer shopping behavior to support assortment selection and identify assortment gaps. Inventory and Forecast Management: Ensure stock availability across all platforms with a high degree of forecasting accuracy. Optimize inventory management through demand planning and improved stock turns. Collaborate with demand planning and warehousing teams for smooth order fulfillment. Customer and Account Management: Address and resolve customer issues or comments in a timely manner to ensure high-quality service. Build and nurture strong relationships with key ecommerce partners and stakeholders. Ensure timely settlement of claims, credit notes, and collection of payments as per agreed credit policies. Data Analysis and Reporting: Track and analyze key performance metrics, including weekly/monthly sales, sell-through rates, promotional performance, and performance marketing metrics such as ROAS (Return on Ad Spend) and CAC (Customer Acquisition Cost) to align with ecommerce goals. Monitor performance marketing metrics and adjust campaigns to maximize results. Generate insights from customer feedback and market intelligence to improve brand positioning on ecommerce platforms. Market Intelligence and Innovation: Identify and act on market trends, platform-specific opportunities, and emerging consumer preferences. Drive new product introductions, pricing adjustments, and packaging changes to optimize sales. Operational Efficiency: Ensure adherence to the Collection Efficiency Index (CEI) targets month-on-month. Maintain hygiene across all portals by ensuring accurate and up-to-date listings. Required Skills And Qualifications Educational Background: Bachelor’s degree in business, Marketing, or a related field. MBA preferred. Experience: Minimum 12 - 15 years of experience managing ecommerce platforms, with a proven track record of meeting sales targets. Strong understanding of online retail dynamics, platform algorithms, and national account management. Strength in driving B2B Business for GM Modular Expertise in performance marketing campaigns and tools for optimizing ROI. Proficiency in forecasting, demand planning, and inventory optimization. Strong analytical and problem-solving capabilities. Proficiency in tools for ecommerce analytics, reporting, and platform management. Excellent negotiation, communication, and relationship-building skills. Show more Show less
