Assistant General Manager – Agri Business

• Designation:

  Assistant General Manager – Agri Business

• Organization:

  SwitchON Foundation
•  

  Location:

  West Bengal / Maharashtra (with national-level travel)

• Work Experience:

  Minimum 8–10 years in agri-marketing, FPO development, or rural enterprise promotion, with demonstrated success in market linkage development (flexible to 5+ years with proven ₹5+ crore sales facilitation annually).

• Compensation:

  Annual CTC: ₹8–9 Lakhs per annum (Fixed) + Variable Pay + Commitment Bonus (aligned with experience, qualifications, and current salary)

• Language Proficiency:

  Hindi, English, and preferably Bengali / Marathi

Position Summary

Assistant General Manager – Agri Business

Key Responsibilities

Market Development & Partnerships

• Develop and execute strategies to secure markets for FPO/SHG produce.
• Build and maintain relationships with buyers (retailers, wholesalers, institutional buyers, exporters, processors).
• Identify and facilitate anchor buyers, bulk procurement, and contract farming opportunities.
• Organize and lead participation in

  buyer–seller meets, trade fairs, and exhibitions

  , in collaboration with government, CSR partners, and private players.
• Explore digital/online market linkages and partnerships with e-commerce and agri-tech players.

Sales & Business Growth

• Deliver annual sales targets for FPOs/SHGs with clear KPIs (deal closures, buyer retention, revenue growth).
• Negotiate pricing, contracts, and delivery terms ensuring fair returns for farmers and buyer satisfaction.
• Track market trends, competitor landscape, and demand forecasts to inform business strategies.
• Support FPOs in

  business planning, market readiness, branding, and marketing strategies

  .

Supply Chain & Value Chain Development

• Design and manage aggregation, storage, logistics, and distribution systems.
• Ensure compliance with

  quality standards, grading, packaging, and certifications (organic, fair trade, etc.)

  .
• Identify and develop

  value chains for key crops under CRA

  , including niche and premium markets.
• Facilitate capacity-building sessions for FPO leaders on marketing, quality, and buyer requirements.

Marketing & Brand Strategy

• Design go-to-market strategies, including

  branding, packaging, and positioning

  for farmer products.
• Collaborate with communication teams to amplify farmer brand visibility.
•  Prepare marketing material such as product profiles, pitch decks, and case studies.

Qualifications, Experience & Skills

Education:

• Master’s degree in Agribusiness Management, Agriculture, Rural Development, or a related field.

Experience:

• 8–10 years in agri-marketing, FPO development and market linkage, or rural enterprise promotion.
• Demonstrated success in market linkage development and business support to rural communities. (Flexible to 5+ years with proven facilitation of sales worth ₹5+ crore annually).

Skills:

• Strong knowledge of

  agri-value chains, buyer engagement, and market linkage creation

  .
• Expertise in

  supply chain planning

  (aggregation, storage, logistics, distribution).
• Proficiency in MIS, data analysis, reporting (Excel, Google Suite, dashboards).
• Strong communication, negotiation, and stakeholder management skills.
• Willingness to travel 50–60% across Eastern & Western India.

Preferred/Good-to-Have:

• Experience with

  export markets, digital platforms, branding, blockchain/traceability systems

  .
• Knowledge of

  perishable commodities, institutional procurement, and impact measurement tools

  .

Reporting Structure

• Reports To:

  Executive Director
• 
  

• Direct Reports:

  4–5 team members

Travel Requirements

50–60% travel across Eastern & Western India for field visits, trade fairs, and business development activities.

Compensation

• Annual CTC:

  ₹8–9 Lakhs per annum (Fixed)

• Additional Benefits:

  Variable Pay + Commitment Bonus

  (Compensation will be aligned with experience, qualifications, and current salary)

• Reimbursement

  : Official travel, stay, and logistics as per organizational policy

Application Process

To apply, please complete the application form and upload your updated CV and cover letter via the link -  🔗 https://forms.gle/NmTGoJeumhFeSKkj8

About SwitchON Foundation

SwitchON Foundation

Recognized as a Great Place to Work, SwitchON Foundation prides itself on an inclusive workplace with strong representation of women in leadership roles. Our impact is amplified through innovative programs, social enterprises, and strategic policy advocacy.

🔗 To learn more, visit: www.switchon.org.in