Assistant Brand Manager

Position:

Role Overview

At WTF Gyms, the Assistant Brand Manager will support in building, positioning, and scaling the brand across India. The role requires a mix of strategic thinking, on-ground execution, and creativity to ensure brand consistency, visibility, and customer engagement.

Key Responsibilities

Brand Strategy & Execution

• Assist in planning and executing branding campaigns across digital, offline, and social media.
• Ensure brand identity, tone, and messaging are consistent across platforms.

Campaign Management

• Coordinate influencer collaborations, promotional events, and seasonal campaigns (e.g., festivals, launches).
• Track performance of campaigns and optimize for ROI.

Content & Communication

• Work with content/design teams to create engaging brand communication.
• Review creatives, social media posts, and ad campaigns to align with brand guidelines.

Market Research & Analysis

• Conduct competitor analysis and track fitness industry trends.
• Gather customer insights to support brand positioning and product launches.

Cross-Functional Coordination

• Collaborate with Sales, Operations, and Fitness Teams for smooth campaign execution.
• Ensure gym-level branding and on-ground activation are up to standard.

Performance Reporting

• Maintain dashboards and present campaign performance to senior leadership.
• Suggest new initiatives for brand growth based on data-driven insights.

Key Skills & Competencies

• Strong understanding of brand management, digital marketing, and consumer behavior.
• Creative mindset with an eye for design and storytelling.
• Proficiency in MS Excel/Power BI for reporting & analysis.
• Excellent communication, coordination, and project management skills.
• Ability to work in a fast-paced, high-growth environment.

Qualifications

• MBA/PGDM in Marketing, Branding, or related field.
• 1–3 years of experience in brand/marketing roles (fitness, lifestyle, FMCG preferred).
• Passion for fitness & wellness will be a plus.