Assistant Brand Manager

You are a passionate individual focused on making financial services accessible to every Indian through a multi-product platform at Groww. Customer obsession is at the core of your work, ensuring that every product, design, and algorithm caters to the customers" needs and convenience. The team at Groww is driven by ownership, customer-centricity, integrity, and the passion to challenge the status quo constantly. At Groww, the vision is to empower every individual with the knowledge, tools, and confidence to make informed financial decisions. The long-term goal is to become the trusted financial partner for millions of Indians. Values like radical customer centricity, ownership-driven culture, simplicity, long-term thinking, and complete transparency form the foundation of Groww's culture, enabling it to be India's fastest-growing financial services company. **Roles & Responsibilities:** - Support in strategizing and executing brand communication plans, including brand development, health tracking, campaign execution, brand asset management, and go-to-market strategies. - Act as a brand custodian to ensure a consistent tone of voice across all campaigns, channels, and touchpoints. - Assist in designing brand campaign strategies with clear milestones and timelines aligned to brand KPIs. - Conduct consumer research to understand user behavior, identify barriers and triggers for adoption, and share actionable insights. - Collaborate with cross-functional teams (product, tech, UX, creative, legal, etc.) to improve consumer experience and support product adoption. - Coordinate with external agencies, including briefing, execution, and performance evaluation. **Qualifications & Skills:** - 2-3 years of experience in marketing or brand management, preferably in a fast-paced, consumer-focused environment. - Exposure to B2C branding, product launches, and campaign management. - Strong communication and collaboration skills; ability to work effectively with cross-functional teams. - Analytical mindset with creative problem-solving ability; comfortable working with data to derive insights. - Detail-oriented with the ability to manage multiple priorities and deadlines. - MBA/PGDM in Marketing or a related field preferred. - Self-starter with a proactive approach, able to work independently as well as in a team.,