Area Sales Manager

Company Description

Hardik International Pvt. Ltd. is a reputable Indian company specializing in the manufacturing and export of orthopedic implants and instruments. Founded in 1990, the company has earned a position of reliability and prominence, providing high-quality products that meet international standards. Hardik International serves clients in India and across the globe, ensuring stringent adherence to ISO 13485, CE, and FDA norms and guidelines.

Role Description

Area Sales Manager (ASM)

Key Responsibilities:

Market Development:

• Identify and develop new business opportunities in the orthopedic device sector.
• Analyses regional markets, trends, and customer needs to devise effective sales strategies.

Sales & Revenue Growth:

• Achieve and exceed sales targets for orthopedic implants/products.
• Develop strategic plans to penetrate new accounts and retain existing clients.

Client Relationship Management:

• Build strong relationships with key stakeholders such as orthopedic surgeons, hospital procurement teams, and healthcare professionals.
• Provide product demonstrations, technical information, and post-sales support.

Distributor & Channel Management:

• Appoint and manage distributors or sales partners in designated regions.
• Monitor channel performance and provide training/support as needed.

Product & Market Knowledge:

• Maintain up-to-date knowledge of orthopedic products (e.g., trauma, spine, joint replacement), competitors, and technological advancements.
• Collaborate with R&D and marketing teams to provide feedback from the field.

Marketing & Promotions:

• Organize CME programs, workshops, conferences, and product launches.
• Represent the company in trade shows and professional events.

Reporting & Analysis:

• Prepare regular reports on market activity, sales performance, and competitor intelligence.
• Use CRM tools to manage leads, opportunities, and sales pipelines.

Qualifications

• Bachelor’s degree in Life Sciences, Biomedical Engineering, Pharmacy, or related field.
• 2-4 years of experience in orthopedic or medical device sales/business development.
• Strong network within the orthopedic surgeon and hospital ecosystem.
• Excellent communication, negotiation, and interpersonal skills.
• Self-driven, target-oriented, and able to work independently.
• Willingness to travel extensively.