Area Sales Executive

An Area Sales Executive in the liquor industry is responsible for driving sales within a specific geographical area, managing both existing accounts and acquiring new clients. They develop and execute sales strategies, analyze market trends, and work to achieve sales targets and revenue goals. Key responsibilities include building and maintaining relationships with customers, conducting market analysis, and collaborating with marketing and other teams. 

Key Responsibilities:

Sales Target Achievement:

Achieving and exceeding assigned sales targets and key performance indicators (KPIs) within the designated territory. 

Account Management:

Managing and developing relationships with existing clients, as well as identifying and acquiring new customers. 

Sales Strategy Development & Execution:

Creating and implementing effective sales strategies, including promotional activities and sales pitches, to drive sales growth. 

Market Analysis:

Analyzing market trends, competitor activities, and consumer behavior to identify opportunities and develop targeted sales plans. 

Relationship Building:

Building and maintaining strong relationships with key customers, distributors, and retailers. 

Sales Reporting & Analysis:

Monitoring and reporting on sales performance, analyzing sales data, and providing regular updates to management. 

Product Knowledge & Training:

Ensuring a thorough understanding of the product portfolio and providing product training to sales teams and distributors. 

Promotional Activities:

Planning and executing promotional activities and events to drive sales and increase brand awareness. 

Budget Management:

Managing the promotional budget and ensuring efficient allocation of resources. 

Compliance:

Ensuring adherence to company policies, industry regulations, and legal requirements related to alcohol sales. 

Skills & Qualifications:

Sales Experience:

Communication & Negotiation Skills:

Relationship Building:

Market Knowledge:

Analytical Skills:

Leadership Skills:

Product Knowledge:

For Gurgoan & Rohtak