APB Sales BD Asst. Manager -DG sets/Gensets

Must Have

Key Responsibilities

Experience Range- 3-7 Years

• To achieve assigned DG sets/Genset/Silent generators sales targets in units & value in the assigned areas.
• To create awareness about GCL DG sets/Genset/Silent generators in assigned areas across all business segments.
• To ensure good presales, during sales & post sales response to keep customers delighted with GCL services.
• Regional sales experience preferably in DG sets/Genset/Silent generators industry in relevant region will be essential.
  

Key Skills & Keywords (expanded for better searchability and self-screening):

• Product knowledge: DG sets, gensets, silent generators, alternators, diesel engines, control panels, Automatic Transfer Switch (ATS), paralleling systems, load management.
• Sales & Business Development: B2B sales, retail sales, territory management, key account management, channel/partner management, dealer development, tendering & quotations, bid management.
• Technical & Service: installation, commissioning, preventive & breakdown maintenance, warranty support, spare parts, service contracts, field troubleshooting.
• Commercial & Process: pricing, margin management, contract negotiation, after-sales service, SOW, service level agreements (SLAs), project coordination with EPC/contractors.
• Tools & Systems: CRM (Salesforce, Zoho, MS Dynamics), MS Office, ERP familiarity, sales analytics, lead generation tools.
• Soft Skills: strong communication & presentation, negotiation, relationship building, customer-centric approach, target-driven, self-motivated, ability to work independently and in a team.
• Segments & Customers: industrial, commercial, retail, data centers, hospitals, telecom towers, manufacturing, construction, government & infrastructure projects.
• Other keywords: presales, post-sales, service engineer coordination, field sales, regional sales, quotas, pipeline management, KPI-driven.
  

Preferred Qualifications & Experience Details

• B.Tech / BE in Electrical/Mechanical or Diploma with relevant experience.
• 3-7 years of proven sales experience in DG sets/genset/silent generator industry, with regional sales exposure.
• Demonstrated track record of meeting/exceeding sales targets and managing end-to-end sales cycles.