Analyst - Risk Management

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career.

Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.

Marketing Campaigns are critical drivers of American Express strategy to acquire, engage and retain customers. Marketing teams across US need best in class tools and processes to enable flawless and timely delivery of their campaigns to unlock the value for our customers and prospects. The B2C Campaign Delivery targeting & segmentation team is responsible for delivering campaigns to US card members through merchant offers apart from being involved in assisting the marketing team with sizing analysis and data extraction.

Roles & Responsibilities:

• Prior experience of Marketing Operations, MarTech, Execution, and/or Marketing a plus

• Consultation on campaign sizing and targeting segmentation to the client manager, marketing managers.

• Awareness on campaign life cycle and the role of different parties involved in delivering the campaign from conceptualization to market.

• Understanding of marketing concepts like creating test and control population for campaigns, direct marketing basics, Segmentation and Channel Strategy. The job also involves in working with other functional teams to access data elements, understand data being leveraged for campaigns and identify process improvement opportunities.

• From a technical perspective, the individual should have exposure to a campaign management tool like Smart Select or home-grown tool and strong knowledge of VBA, SQL and/or python.

• Proven track record of high-quality delivery, streamlining & driving process transformation.

• Work with technology partners to raise & resolve issues & ensure timely delivery of offers.

• Continue to meet the evolving needs of our Partners, Card Members, and Merchants.

• Adherence to all control and compliance requirements ensuring utmost quality, support PRSA & Internal Audits

Minimum Qualifications:

• Excellent knowledge of Segmentation, Targeting and Eligibility List generation process.

• In depth understanding of Campaign Management life cycle

• Experience on standard Campaign management tools.

• Good oral and written communication skills

• Strong interpersonal skills

• Equivalent combination of education, training, and directly related experience

• Strong experience in analytical ability including statistical analysis

• Comfortable with emerging technologies

• Displays cultural sensitivity; builds cross –cultural relationships and works effectively in a global environment.

Academic Background:
Bachelor’s degree in a relevant/quantitative field with 4+ years of experience preferred ,Post Graduation certification preferred – PGD, Masters, Preferably in Marketing Functional Skills/Capabilities:
Marketing Operations / Marketing Technologies Technical Skills/Capabilities:

• Unica/CMS/Smart Select (Must Needed)

• Office Skills - Excel, PowerPoint, Word (Must Needed)

• SQL (Must Needed)

• Lumi/Cornerstone (Preferred)

• VBA (Preferred)

• Python/QSpark/Hive (Preferred)

We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:

• Competitive base salaries
• Bonus incentives
• Support for financial-well-being and retirement
• Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location)
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
• Generous paid parental leave policies (depending on your location)
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
• Free and confidential counseling support through our Healthy Minds program
• Career development and training opportunities

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.

Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.