Amazon PPC Manager

Company Description

Ease Commerce is India's #1 CRM software provider and a trusted partner in simplifying every facet of your business. Our all-in-one CRM solution helps manage customers, orders, inventory, tasks, accounts, listings, products, and more, keeping your customers delighted and you satisfied. Key features include effortless task management, efficient order and warehouse management, reliable payment reconciliation, comprehensive product database management, streamlined customer support, and actionable data analytics and reports. Unlock growth and more with everything at your fingertips - unlock Ease Commerce!

Role Description

PPC Manager

Key Responsibilities:

• Plan, create, and manage PPC campaigns across Flipkart Ads, Amazon Sponsored Ads, and Google Ads (Search, Display, Shopping, YouTube).
• Monitor daily campaign performance and make data-driven optimizations to improve CTR, conversion rate, and ROI.
• Conduct keyword research, competitor analysis, and audience targeting for maximum visibility.
• Manage product listings, A+ content, and ad placements on Flipkart & Amazon to improve discoverability and conversions.
• Coordinate with the creative and content teams to develop effective ad copies, banners, and visuals.
• Track and analyze campaign metrics; prepare weekly/monthly performance reports with insights and recommendations.
• Stay updated with the latest e-commerce trends, algorithm updates, and PPC best practices.
• Ensure campaigns meet ACoS/ROAS targets and budget allocations.
• Suggest and implement new growth strategies to enhance overall marketplace visibility and performance.

Required Skills & Qualifications:

• Bachelor’s degree in Marketing, Business, or related field.
• 3–6 years of hands-on experience in managing PPC campaigns on Amazon, Flipkart, and Google Ads.
• Strong analytical skills and proficiency in Excel/Google Sheets, Google Analytics, and Ads Manager tools.
• Experience with campaign tracking tools like Helium10, SellerApp, or Data Studio (preferred).
• Deep understanding of bidding strategies, keyword optimization, A/B testing, and conversion tracking.
• Excellent communication and project management skills.
• E-commerce background preferred.

Key Performance Indicators (KPIs):

• ACoS (Advertising Cost of Sale)
• ROAS (Return on Ad Spend)
• CTR (Click-Through Rate)
• Conversion Rate
• Sales growth through paid campaigns

Salary Range: As per industry standards