Amazon PPC Manager

Role Overview:

Amazon PPC & Growth Manager

Key Responsibilities:

Amazon Advertising & Campaign Optimization

• Create and manage

  Sponsored Products, Sponsored Brands, and Sponsored Display

  campaigns for Amazon USA.
• Plan and execute

  launch, ranking, and scaling

  strategies for both new and existing SKUs.
• Continuously optimize

  ACOS, TACOS, CTR, CVR

  , and profitability using data insights.
• Implement

  keyword segmentation

  ,

  negative keyword management

  , and

  A/B testing

  for ad creatives and placements.

Sales, Inventory & Forecasting

• Build

  sales and inventory forecasts

  by ASIN based on historical data, promotions, and market trends.
• Integrate PPC planning with

  inventory availability

  to maintain consistent in-stock performance.
• Use

  Gorilla ROI

  ,

  Data Dive

  , and

  Scale Insights

  to monitor demand, velocity, and lead time.
• Share actionable forecasts with procurement and logistics teams to optimize production cycles.

Product Bundling & Market Basket Analysis

• Analyze customer purchase patterns using

  Market Basket Analysis (MBA)

  to identify

  cross-sell and bundle opportunities

  .
• Develop

  product bundle strategies

  to increase

  average order value (AOV)

  and conversion rates.
• Collaborate with creative and listing teams to create

  bundle listings, variation sets, and complementary product placements

  .
• Use advertising data to test

  combo offers, gift sets, and collection bundles

  for seasonal promotions.

New Product Opportunity Research

• Conduct

  category and keyword-level gap analysis

  using

  Data Dive, Helium 10, Brand Analytics

  & and Amazon’s Product Opportunity Explorer

  (POE).

• Identify

  high-demand, low-competition niches

  within home textiles (table linens, bedding, dcor, etc.).
• Leverage

  PPC data and search term reports

  to discover

  new product and style opportunities

  .

Data & Growth Insights

• Build and maintain

  performance dashboards

  and profitability tracking at both

  ASIN and category levels.

• Analyze

  PPC + Organic performance

  to measure

  brand visibility, ranking progress, and overall sales contribution.

• Present weekly/monthly

  growth and insight reports

  to leadership with actionable strategies.
• Use

  Scale Insights automation rules

  to manage bids, pause underperforming ads, and optimize ad budgets efficiently.

Tools & Platforms:

• Amazon Ads Console / Brand Analytics / Business Reports

• Scale Insights

  – Profit analytics, bid automation, and ranking tools

• Data Dive / Helium 10

  – Product research & PPC management

• Gorilla ROI / Inventory Dashboard / SellerApp

  – Sales + inventory forecasting

• Google Sheets / Excel / Power BI

  – Data visualization & reporting

Required Skills & Qualifications:

• 4–7 years

  of proven Amazon PPC & growth experience (USA market)
• Experience managing

  $500K–$1M+ annual ad budgets

• Strong expertise in

  home furnishings, textiles, or lifestyle products

• Demonstrated ability to forecast sales, plan inventory, and align PPC with stock flow
• Excellent analytical and reporting skills; advanced in

  Excel / Google Sheets

• Deep understanding of

  Amazon A9 algorithm, keyword indexing, and ranking strategy

design, sourcing, and marketing teams