Amazon PPC Manager

Role Description:

We are looking for a PPC Manager with strong experience in managing paid campaigns across Amazon, Flipkart, and Google Ads. The ideal candidate will be responsible for driving online sales growth, optimizing ad spends, and improving ROI through effective campaign strategy, execution, and analysis.

Key Responsibilities:

• Plan, create, and manage PPC campaigns across Flipkart Ads, Amazon Sponsored Ads, and Google Ads (Search, Display, Shopping, YouTube).
• Monitor daily campaign performance and make data-driven optimizations to improve CTR, conversion rate, and ROI.
• Conduct keyword research, competitor analysis, and audience targeting for maximum visibility.
• Manage product listings, A+ content, and ad placements on Flipkart & Amazon to improve discoverability and conversions.
• Coordinate with the creative and content teams to develop effective ad copies, banners, and visuals.
• Track and analyze campaign metrics; prepare weekly/monthly performance reports with insights and recommendations.
• Stay updated with the latest e-commerce trends, algorithm updates, and PPC best practices.
• Ensure campaigns meet ACoS/ROAS targets and budget allocations.
• Suggest and implement new growth strategies to enhance overall marketplace visibility and performance.

Required Skills & Qualifications:

• Bachelor’s degree in Marketing, Business, or related field.
• 3–6 years of hands-on experience in managing PPC campaigns on Amazon, Flipkart, and Google Ads.
• Strong analytical skills and proficiency in Excel/Google Sheets, Google Analytics, and Ads Manager tools.
• Experience with campaign tracking tools like Helium10, SellerApp, or Data Studio (preferred).
• Deep understanding of bidding strategies, keyword optimization, A/B testing, and conversion tracking.
• Excellent communication and project management skills.
• E-commerce background preferred.

Key Performance Indicators (KPIs):

• ACoS (Advertising Cost of Sale)
• ROAS (Return on Ad Spend)
• CTR (Click-Through Rate)
• Conversion Rate
• Sales growth through paid campaigns

Location: Imagine Techpark, Sector V, Kolkata- WB

If interested, please share your CV at hr@easecommerce.in