Amazon PPC Manager

Job Title:

Department:

Location:

Experience:

Role Summary

client

India, UAE, and the USA

Amazon PPC Manager

scale revenue profitably

strong TACoS and organic ranking

hands-on ownership

SP, SB, SBV, SD

keyword ranking behaviour

Key Responsibilities

• End-to-End Amazon PPC Ownership
• Own Amazon Ads across SP, SB, SBV, SBD & SD
• Build structured campaigns for new launches and scale-ups
• Manage budgets with tight ACOS / TACoS control
• Perform daily bid optimisation, search term mining & negative keyword management
• Align PPC strategy with organic ranking and marketplace goals
• Keyword Research & Ranking Strategy
• Conduct deep keyword research using Helium10, Brand Analytics, Data Dive, etc.
• Identify ranking opportunities and competitive gaps
• Run ranking-focused campaigns for nutraceutical / VMS keywords
• Improve organic rank through strategic ad support
• Creative & Sponsored Brand Management
• Work with design teams on Sponsored Brand creatives, videos & storefronts
• Test creatives to improve CTR and CVR
• Optimise placements and formats for scale
• Measurement, Optimisation & Reporting
• Build weekly PPC dashboards linking ads → organic → TACoS
• Identify wastage, poor-quality keywords, and over-indexed spends
• Improve ROAS while scaling topline
• Share clear, actionable insights with leadership
• Cross-Marketplace & Global PPC
• Own India PPC; support USA & UAE marketplaces as required
• Adapt strategies to different competition, CPCs, and compliance environments
• Category-Specific Expertise (Critical)
• Understand advertising restrictions for Nutraceuticals / VMS / health claims
• Ensure creatives and keywords remain compliant
• Experience handling premium, science-backed health brands
  

KPIs

• TACoS
• ACOS / ROAS
• Organic keyword ranking
• Revenue from ads
• Wastage reduction
• CTR & CVR improvements
  

Requirements

Must-Have

• 3–7 years of Amazon PPC experience
• Hands-on experience with SP, SB, SBV, SD
• Experience in Nutraceuticals / VMS / Supplements / Health / FMCG
• Proven track record improving TACoS and organic ranking
• Experience managing 20+ SKUs simultaneously
• Strong analytical skills (Excel + Ads Console)
  

Good to Have

• Global marketplace exposure (USA / UAE)
• DSP experience (optional)
• Experience working closely with marketplace & content teams
  

What The Client Is Looking For

• Performance-first mindset
• Strong ownership and execution discipline
• Data-driven decision making
• Comfort working in regulated, competitive categories