Amazon PPC Manager

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Role Summary

client

Amazon PPC Manager

hands-on ownership

Key Responsibilities

1. End-to-End Amazon PPC Ownership

• Own Amazon Ads across

  SP, SB, SBV, SBD & SD

• Build structured campaigns for

  new launches and scale-ups

• Manage budgets with tight

  ACOS / TACoS control

• Perform daily bid optimisation, search term mining & negative keyword management
• Align PPC strategy with organic ranking and marketplace goals

2. Keyword Research & Ranking Strategy

• Conduct deep keyword research using

  Helium10, Brand Analytics, Data Dive

  , etc.
• Identify ranking opportunities and competitive gaps
• Run

  ranking-focused campaigns

  for nutraceutical / VMS keywords
• Improve organic rank through strategic ad support

3. Creative & Sponsored Brand Management

• Work with design teams on

  Sponsored Brand creatives, videos & storefronts

• Test creatives to improve

  CTR and CVR

• Optimise placements and formats for scale

4. Measurement, Optimisation & Reporting

• Build weekly PPC dashboards linking

  ads ? organic ? TACoS

• Identify wastage, poor-quality keywords, and over-indexed spends
• Improve ROAS while scaling topline
• Share clear, actionable insights with leadership

5. Cross-Marketplace & Global PPC

• Own India PPC; support

  USA & UAE

  marketplaces as required
• Adapt strategies to different competition, CPCs, and compliance environments

6. Category-Specific Expertise (Critical)

• Understand advertising restrictions for

  Nutraceuticals / VMS / health claims

• Ensure creatives and keywords remain compliant
• Experience handling premium, science-backed health brands

KPIs

• TACoS
• ACOS / ROAS
• Organic keyword ranking
• Revenue from ads
• Wastage reduction
• CTR & CVR improvements

Requirements

Must-Have

• 37 years of

  Amazon PPC experience

• Hands-on experience with

  SP, SB, SBV, SD

• Experience in

  Nutraceuticals / VMS / Supplements / Health / FMCG

• Proven track record improving

  TACoS and organic ranking

• Experience managing

  20+ SKUs simultaneously

• Strong analytical skills (Excel + Ads Console)

Good to Have

• Global marketplace exposure (USA / UAE)
• DSP experience (optional)
• Experience working closely with marketplace & content teams

What the Client Is Looking For

• Performance-first mindset
• Strong ownership and execution discipline
• Data-driven decision making
• Comfort working in regulated, competitive categories