Job Description Senior Amazon PPC Specialist We are looking for a Amazon PPC Specialist, who is responsible for administering and helping to manage Pay Per Click media strategies for the company. The PPC Specialist is required to understand and support initiatives that will contribute to the goals and success of the company. Requirements Minimum 3+ years of experience in Must Amazon PPC, Google ads Worked on different types of campaigns in Amazon, Participate in forming effective paid search, shopping & mainly P-max strategies Launching and optimizing hands-on, experience with Amazon PPC campaigns. Have worked on Sponsored Products, Sponsored Brands, Sponsored Display. Monitoring budgets and overseeing search platform accounts Tracking KPIs and producing useful reports for management Sound knowledge of Amazon Search Ads, YouTube Ads & Bing Ads Manage team of PPC Specialists, Clear understanding of various bidding types (e.g., dynamic up/down, fixed bids). Should be data-driven. Experienced in keyword selection and audience targeting, metrics like CTR, Impressions, Clicks, ACOS, TACOS. Track KPIs to assess performance and pinpoint issues Monitor budget and adjust bids to gain better ROI Produce reports for management (e.g. dashboards) Write attractive and concise copy for adverts, ETOS (Top of Search), PDPS (Product Detail Pages). Sponsored Products (SP): Keyword-targeted, traffic & listing focused Sponsored Brands (SB): Brand awareness Sponsored Display (SD): Retargeting, display ads Automatic Campaigns: Close Match, Loose Match, Compliment, Substitute Manual Campaigns: Exact, Phrase, Broad Fixed Bids Dynamic Bids Up & Down, Down Only Amazon PPC Formulas: ACoS (Advertising Cost of Sales): Total Ad Spend / Total Revenue ROAS (Return on Ad Spend): Total Ad Revenue / Total Ad Spend CTR (Click Through Rate): Total Clicks / Total Impressions 100 CPC (Cost per Click): Total Ad Spend / Total Clicks CVR (Conversion Rate): Total Conversions / Total Clicks 100 Tools Expected: Helium 10 , [Optional: Jungle Scout, Amazon Brand Analytics, etc.] Search Term Reports Campaign Performance Reports Placement Reports ASIN Performance Reports Market research Keyword planning Initial testing with Automatic + Manual Budget and bid testing Conversion tracking and optimization Quality checks (e.g., listings, images, reviews)
