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Role Overview We are seeking a highly skilled and results-driven Amazon Ads Manager to develop, execute, and optimize advertising campaigns on the Amazon.in platform. This role involves managing performance marketing strategies, analyzing data, and ensuring the highest return on investment (ROI) for advertising budgets. The ideal candidate will have a deep understanding of Amazon Advertising (AMS), strong analytical skills, and a strategic mindset to drive sales and brand visibility in the competitive Indian e-commerce market. Key Responsibilities Amazon Advertising Strategy & Execution Create, manage, and optimize campaigns across Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP to maximize performance. Identify opportunities for growth through keyword optimization, competitor analysis, and ad placements. Continuously A/B test ad creatives, bidding strategies, and targeting methods to enhance conversion rates. Campaign Optimization & Performance Analysis Monitor ad performance daily and make data-driven adjustments to bids, budgets, and targeting. Improve ACoS (Advertising Cost of Sales), ROAS (Return on Ad Spend), CTR (Click-Through Rate), and CVR (Conversion Rate) to maximize profitability. Implement negative keywords and refine targeting strategies to eliminate wasted ad spend. Track and analyze campaign performance using Amazon Advertising Console, Amazon Brand Analytics, Helium 10, Amazon Pi and other analytics tools. Budget & Bidding Strategy Management Allocate advertising budgets efficiently across different campaigns and product categories. Develop automated and manual bidding strategies based on performance trends. Ensure that ad spend is aligned with business goals while maximizing revenue and profitability. Keyword Research & Market Analysis Conduct in-depth keyword research to identify high-performing keywords for Amazon India. Perform competitor analysis to understand market trends, pricing, and promotional strategies. Leverage Amazon’s Search Term Reports and Market Insights to refine advertising tactics. Creative & Content Optimization Collaborate with content and design teams to develop engaging ad creatives, including compelling ad copies, A+ Content, and Amazon Storefront optimization. Ensure ad messaging is optimized for customer engagement and conversion Reporting & Insights Prepare weekly, monthly, and quarterly reports on ad performance, spend, and key KPIs Provide actionable insights and strategic recommendations to stakeholders based on campaign data. Stay updated on Amazon’s advertising trends, algorithm updates, and new features. Requirements 4+ years of hands-on experience managing Amazon Ads. Proven track record of improving ACoS, ROAS, and other key ad performance metrics. Experience working with Amazon Advertising Console, Amazon Seller/Vendor Central, Amazon Pi and third-party PPC tools (e.g., Helium 10, Perpetua, Pacvue, Sellics, or Jungle Scout). Strong understanding of Amazon's advertising ecosystem and algorithms. Analytical mindset with expertise in Google Sheets, Excel (pivot tables, VLOOKUP, macros), and data visualization tools. Knowledge of SEO, conversion rate optimization (CRO), and product listing optimization. Strong communication and presentation skills for reporting insights to management. Ability to work in a fast-paced environment and manage multiple campaigns simultaneously. Experience with Amazon DSP and programmatic advertising. Knowledge of regional and seasonal shopping trends in India (e.g., Prime Day, Great Indian Festival etc.). Experience with automated bid management tools and AI-driven ad optimization strategies. Show more Show less
