Account Manager - Influencer Marketing

About Us:

Barcode Entertainment: Strategic Brand Solutions

Job Summary

Account Manager

Key Responsibilities

Campaign Planning & Strategy

* Develop end-to-end campaign plans aligned with complex client objectives, multi-layered brand guidelines, and defined communication frameworks.

* Translate high-level briefs into structured execution roadmaps, SOPs, timelines, and approval workflows.

* Collaborate with strategy, creative, influencer relations, legal/compliance (if applicable), and production teams to design campaigns that can be executed at scale with consistency.

## Brand POC & Internal Coordination

* Serve as the primary point of contact for key brands, ensuring structured communication, documentation, and alignment across all stakeholders.

* Drive cross-functional coordination to ensure seamless execution across multiple teams, vendors, and creators.

* Proactively identify execution gaps, dependency risks, and approval bottlenecks, and resolve them through defined processes.

## Client Management

* Build long-term, trust-led client relationships through disciplined communication, structured updates, and outcome-focused discussions.

* Lead weekly, milestone-based, or phase-wise review calls to share progress, address feedback, and realign execution where required.

* Manage client expectations through data-backed rationale, clear timelines, and documented deliverables.

## Influencer Collaboration

* Support influencer discovery, vetting, and onboarding in collaboration with the influencer relations team, with a strong focus on suitability, credibility, and compliance with brand guidelines.

* Coordinate multi-level content approvals, ensuring influencer output aligns with messaging frameworks, tone of voice, and campaign objectives before publishing.

## Execution & Oversight

* Own campaign timelines end-to-end, ensuring on-time delivery across multiple platforms, regions, and creator cohorts.

* Ensure all campaign assets go through defined quality checks, approval stages, and documentation before going live.

* Maintain execution trackers, status dashboards, and escalation protocols for large-scale campaigns.

## Budget Management

* Partner with strategy and finance teams to manage campaign budgets, track spends against plans, and ensure efficient resource utilization.

* Monitor cost leakage, influencer payouts, and vendor expenses, and contribute to post-campaign reconciliation and reporting.

## Performance Tracking & Reporting

* Work closely with analytics teams to define KPIs, measurement frameworks, and reporting structures at the campaign planning stage.

* Deliver structured post-campaign reports covering performance metrics, learnings, risks, and actionable recommendations for future initiatives.

## Process, Documentation & SOPs

* Establish, follow, and continuously improve SOPs for campaign execution, approvals, reporting, and stakeholder communication.

* Ensure all campaigns are execution-ready through detailed documentation, trackers, and handover notes.

## Industry Awareness

* Stay updated on influencer marketing trends, platforms, tools, and regulatory or platform-level changes that impact large-scale campaigns.

* Recommend new formats, creator types, or distribution strategies that balance innovation with execution reliability.

## Experience & Skill Set

* 4–6 years of experience in influencer marketing, digital marketing, or large-scale campaign/project management.

* Proven experience managing complex clients and coordinating across multiple internal and external teams.

* Strong understanding of influencer ecosystems, branded content workflows, and approval-led executions.

* Demonstrated ability to operate in structured, high-accountability environments with tight timelines and multiple stakeholders.