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YouTube Manager

YouTube Manager

The Better India

2 years

0 Lacs

india

Posted:11 hours ago| Platform:

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Skills Required

analysis publishing analytics video content management scheduling consistency compliance optimization support testing analyze metrics retention reports scripting design data strategies tracking communication storytelling scaling collaboration

Work Mode

On-site

Job Type

Full Time

Job Description

Role Summary

The YouTube Manager will be responsible for managing the day-to-day operations, optimization,and performance analysis of one or more YouTube channels. This role requires a strongunderstanding of YouTube’s publishing systems, analytics, and best practices, along with theability to collaborate closely with editorial and video production teams.The ideal candidate is analytical, detail-oriented, and experienced in managing and growinglong-form video content on YouTube.

Key Responsibilities

Channel Management & Publishing
Manage end-to-end YouTube publishing, including uploads, scheduling, metadata,

chapters, playlists, end screens, and cards

Ensure accuracy, consistency, and compliance with platform best practices
Maintain organized channel structure and content archives
Optimization & Performance
Optimize titles, descriptions, tags, and thumbnails to improve CTR and discoverability
Conduct ongoing performance reviews and recommend optimization improvements
Support A/B testing initiatives for thumbnails and titles where applicable
Analytics & Reporting
Monitor and analyze key performance metrics such as views, CTR, watch time,

retention, impressions, and subscriber growth

Prepare regular performance reports with actionable insights
Identify trends and patterns to inform future content and publishing strategies
Cross-Functional Collaboration
Work closely with editorial, scripting, design, and video teams to align content quality

with platform performance

Provide data-backed feedback on pacing, hooks, and format effectiveness
Support distribution strategies including Shorts, Community posts, and cross-platform

promotion

Required

Qualifications & Experience

2+ years of experience managing YouTube channels for media organizations, creators,

or brands

Proven experience working with long-form video content
Strong understanding of YouTube Studio, analytics, and platform mechanics
Experience with content optimization, performance tracking, and reporting
Excellent attention to detail and strong communication skills

Preferred

Experience managing impact, documentary, explainer, or editorial video content
Familiarity with YouTube Shorts and Community features
Basic understanding of storytelling principles and audience behavior
Experience scaling channels beyond early growth stages

Key Competencies

Analytical thinking and data interpretation
Platform and audience understanding
Process-oriented execution
Collaboration and stakeholder management
Editorial sensitivity and judgment

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The Better India

Media & Social Impact

Bangalore

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YouTube Manager