YouTube Manager

About the Role

We are looking for a strategic, data-driven YouTube Manager to own and scale our YouTube ecosystem end-to-end. This role is perfect for someone who lives and breathes YouTube, understands the platform's algorithm in depth, and can turn insights into high-performing content strategies. You will lead growth, content, collaborations, and experimentation across multiple YouTube channels.

What You'll Own

• Build and execute the

  YouTube growth strategy

  across channels.
• Lead

  content planning, scripting, production, and publishing

  with internal and external teams.
• Optimize videos for

  CTR, watch time, retention, and search

  .
• Analyze performance using YouTube Analytics, competitive tools, and audience insights to drive decisions.
• Own

  channel hygiene

  metadata, thumbnails, playlists, uploads, SEO.
• Manage

  creator collaborations, partnerships, and influencer features

  .
• Drive

  experiments

  (formats, thumbnails, hooks, content buckets) to achieve growth targets.
• Work closely with marketing, brand, and product teams for integrated storytelling.
• Manage a small team of editors, producers, and freelancers.

What We're Looking For

• 26 years of experience in

  YouTube strategy, content, or digital marketing

  , with proven results.
• Demonstrated ability to

  grow channels at scale

  (content, SEO, distribution).
• Strong understanding of

  algorithms, analytics, and audience psychology

  .
• Creative eye for thumbnails, hooks, storytelling, and pacing.
• Excellent project management and comfort working in fast-paced environments.
• Experience managing creators, agencies, or production teams.