14 Audience Insights Jobs

As a GN Industry Strategy CMT Media Consultant at Accenture, you will be part of the GN Strategy Practice within Accenture Strategy, focusing on the most strategic priorities of CEOs. Your role will involve developing strategies at the intersection of business and technology, driving value, shaping new businesses, and designing operating models for the future. In this role, you will leverage your industry expertise and consulting skills to tackle complex challenges across traditional and emerging media platforms. Your responsibilities will include strategic thinking, analytical rigor, and creative problem-solving to deliver transformative solutions for global clients. Key capabilities and skills required for this role include industry-specific skills such as understanding the media ecosystem, audience insights, monetization strategies, and media technologies. You will need to have expertise in various media platforms including linear broadcast, OTT/digital, emerging digital platforms, print media, gaming, and events & experiences. Functional skills required for this role encompass revenue growth, business expansion, cost optimization, strategic business design, digital transformation, data-driven decision-making, client relationship management, project management, change management, and innovation & thought leadership. Joining Accenture will provide you with the opportunity to work on transformative projects with key G2000 clients, collaborate with industry experts, and contribute to shaping innovative solutions leveraging emerging technologies. You will have access to personalized training modules to enhance your strategy and consulting acumen, develop industry knowledge, and grow your capabilities. Accenture is a leading global professional services company that offers services in strategy, consulting, digital, technology, and operations across various industries. Accenture Strategy focuses on shaping clients" future by combining business insight with an understanding of technology's impact on industry and business models. As a Strategy Consultant in the Media Practice at Accenture, you will play a crucial role in driving value and impact for clients in the media industry through innovative strategies and solutions. Your expertise and consulting skills will be instrumental in addressing the challenges and opportunities presented by the evolving media landscape. Join us at Accenture and be part of a culture committed to accelerating equality, fostering collaboration, and driving innovation in the way the world works and lives. Take the opportunity to work on cutting-edge projects, collaborate with industry leaders, and contribute to shaping the future of media and entertainment.,

The purpose of this role is to handle basic vendor queries and support Addressable Partnerships Director. General support with set up of PMPs/ PGs/ Preferred deals. Job Description: Key responsibilities: Provides Account Servicing to handle basic client queries and support Partnerships Manager, including general support with brief responses and media and data strategy Efficiently supports day-to-day activities and scaling of accounts, assisting with on-going interpersonal communications with both publishers and team Creates Private Market Place/ Programmatic Guaranteed/ Preferred deals and adhering to defined business processes within media plans Works with the account teams to deliver reporting, finance and ad hoc requests Liaises and coordinates publisher&aposs activities to ensure that the clients KPIs are met and best practices are implemented correctly Partners with the account teams by supporting tactical needs to achieve and surpass revenue targets and KPIs Works with the Campaign Management team to create case studies, post-campaign analysis and increase campaign performance Works together with internal Subject Matter Experts to develop media partnerships, reporting and audience insights Works with media partnerships team in finding best-in-class suppliers by conducting partner RFIs Location: India - Maharashtra- Pune - Baner - Amar Madhuban Tech Park Brand: Amnet Time Type: Full time Contract Type: Permanent Show more Show less

We are seeking a passionate and creative Brand Marketing Executive to join our marketing team. You will play a key role in developing and executing marketing initiatives, brand campaigns, and digital strategies to enhance brand awareness, engage our audience, and drive business growth. Your responsibilities will include supporting the development and implementation of brand marketing strategies across various digital and offline channels. You will contribute to content creation for social media, website, emailers, and marketing collaterals, ensuring consistency in brand messaging. Collaboration with internal teams, designers, and agencies will be crucial in delivering brand assets and campaign materials within set timelines. Monitoring, analyzing, and reporting on campaign performance, brand visibility, and competitor activities will also fall under your purview. In addition, you will be responsible for managing social media calendars, content scheduling, and fostering community engagement. Your insights from market research and audience analysis will be instrumental in shaping our marketing strategies. You will also assist in organizing brand events, activations, influencer collaborations, and product launches. Keeping abreast of industry trends, consumer behavior, and emerging platforms relevant to our brand will be essential. The ideal candidate should possess at least 1 year of experience in brand marketing and digital marketing. A strong grasp of branding principles, digital marketing tools, and content trends is required. Excellent written and verbal communication skills are a must, along with a creative mindset, attention to detail, and storytelling ability. Proficiency in social media platforms and analytics tools such as Meta Business Suite and Google Analytics is expected. Basic knowledge of design tools like Canva, Adobe Photoshop, or Illustrator would be advantageous. The ability to thrive in a fast-paced, collaborative environment is essential. Education: - Bachelor/Master's degree in Marketing, Business, Mass Communication, or a related field.,

As a Data Analyst, your primary responsibility will be to collect, analyze, and interpret data from various media sources such as social media, online advertising, and traditional media. You will be tasked with assessing the effectiveness of media campaigns, identifying areas for improvement, and providing recommendations for optimization. Your role will also involve identifying audience trends, preferences, and behaviors to inform media strategies. In addition to data analysis, you will be responsible for generating reports, presentations, and dashboards that summarize key media metrics and insights. Your recommendations for media planning, content creation, and advertising strategies will be data-driven, aiming to enhance overall performance. Collaboration with cross-functional teams, including marketing, sales, and advertising, will be essential to align media strategies with business goals effectively. Staying updated with industry trends, emerging technologies, and best practices in media analytics will be crucial to your success in this role. You may also be involved in conducting advanced statistical analysis, developing predictive models, and identifying new insights to drive strategic decision-making. This is a full-time, permanent position suitable for fresher candidates. The benefits include Provident Fund, and the work schedule is during the day shift at the designated in-person work location.,

As an Associate Director at our company, you will play a crucial role in driving business growth, leading teams, and ensuring operational excellence. Your passion for leadership and innovation will be key in shaping the future of our creative projects and brand initiatives. Your responsibilities will include developing and communicating a compelling creative vision for various projects, campaigns, and brand initiatives. You will align these creative strategies with our business objectives, market trends, and audience insights to ensure their effectiveness. Overseeing the entire creative process from ideation to execution will be part of your role, where consistency and excellence are paramount. Leading and guiding our creative teams to foster innovation and collaboration will be essential. You will be tasked with solving creative challenges, streamlining workflows, and optimizing project execution to achieve the best results. It will be your responsibility to ensure that all creative deliverables meet high standards of quality, originality, and brand consistency. Making strategic decisions on creative direction, balancing artistic integrity with business needs, will be a key aspect of your role. Staying updated on industry trends, emerging technologies, and best practices will be crucial to enhancing our creative strategies. Managing timelines, budgets, and resources effectively to meet project goals and deadlines will also be part of your day-to-day responsibilities. If you are a dynamic and strategic individual with a passion for leadership and innovation, we encourage you to apply for this exciting opportunity. This is a full-time, permanent position with a day shift schedule and an in-person work location.,

At Zee Entertainment, you are part of a team that goes beyond being just a media company - you are storytellers, culture shapers, and innovators at heart. Founded in 1992 as India's first private TV channel, Zee has significantly impacted how the nation consumes entertainment. Today, Zee is a global content powerhouse, reaching over 1.3 billion people across 190+ countries with shows, movies, music, and digital experiences that deeply resonate with diverse audiences. The vision at Zee is clear - to become the world's leading global content technology company from India, offering entertainment that inspires, empowers, and connects people worldwide. The vibe at Zee is all about bold ideas, taking creative risks, and pioneering the future of entertainment. The mission is to entertain, inform, and empower, guided by values of inclusivity, innovation, and excellence. Zee is constantly engaged in designing inspiring stories, developing digital-first experiences, and revolutionizing how India and the world engage with content. The role you are stepping into is crucial for shaping Zee5's creative and strategic vision. Your responsibilities include curating impactful content, establishing a strong brand identity, and introducing innovative initiatives across various languages and formats. You will drive platform growth through a mix of mass-appeal tentpoles, niche narratives, and micro dramas, all while nurturing creative talent and bolstering the writers" ecosystem. By leveraging audience insights, anticipating trends, and fostering collaboration, you will ensure that Zee5 delivers compelling storytelling with cultural relevance and business growth. In this role, you will strategize for achieving AGP targets, co-create the image of Zee5 across all seven languages, and oversee the selection and launch of mini-series and tentpoles. You will be instrumental in building the identity of Brand Zee5 by developing mass niche narratives in alignment with the broader vision and strategy for the brand. Driving new initiatives across Animation, Global Indian Diaspora, and Mega Tentpoles, you will aim to create India's "Squid Game" moment. Additionally, you will focus on ensuring content supply for the Micro Drama/Bullet vertical, increasing the quantum of supply through innovation and repurposing. Your strategic initiatives will involve formulating strategies that cater to the omni-purpose, developing IPs that can transcend markets while preserving regional flavor and identity. You will stay abreast of market trends, identify new narratives and spaces, and redefine the content landscape in India. Moreover, you will be responsible for creating a pool of writers, script doctors, and engaging with top creators across markets to process the influx of the best stories, all while nurturing emerging talent. To excel in this role, you should bring at least 15+ years of experience in TV/Film content creation, Television Channels, and OTT platforms, along with a Postgraduate qualification in Communications. In return, Zee offers a fast-paced, creative environment with high exposure, a dynamic culture that values innovation and expression, and the opportunity to shape content that impacts millions of lives. Additionally, you can enjoy perks such as group medical insurance, accident and life insurance coverage, paid annual leave, and maternity/paternity leave. At Zee, values like accountability for results, customer-first approach, humility, respect, integrity, innovation, simplicity, endeavor for BHAG (Big Hairy Audacious Goals), velocity, agility, and frugality are deeply ingrained in the organizational culture. If you are someone who believes in owning your ideas, moving fast, and creating a significant impact at scale, Zee is the perfect place for you to thrive and contribute to the world of entertainment.,

Sony Pictures Networks India is seeking a dynamic, results-driven Regional Head Ad Sales for our Free-to-Air (FTA) channels. The incumbent will be responsible for driving ad sales revenue in the assigned region, building strong client and agency relationships, and leading a high-performing sales team. This role demands strategic thinking, deep market understanding, and the ability to deliver consistent business growth. POSITION SPECIFICATION Education Bachelors or Masters degree in Business, Marketing, Media Management, or equivalent training/work experience. Overall Experience 13+ years of experience in media ad sales, with at least 5 years in a leadership role managing regional sales teams. Experience in FTA channels or television ad sales is highly preferred. KEY RESPONSIBILITIES Revenue Generation: Drive ad sales revenue for FTA channels in the assigned region, meeting and exceeding annual sales targets. Identify and tap into new revenue streams through innovative ad sales solutions. Client & Agency Relationship Management: Build and nurture relationships with key advertisers, media agencies, and decision-makers. Ensure consistent engagement to understand client needs and offer customized advertising solutions. Team Leadership & Development: Lead, mentor, and motivate the regional ad sales team to deliver business objectives. Drive performance through clear goal setting, training, and performance reviews. Market Intelligence: Monitor competitive activity, market trends, and audience insights to inform sales strategy. Collaborate with research and marketing teams to leverage data in client pitches. Strategic Collaboration: Work closely with central sales, content, and marketing teams to align regional initiatives with network objectives. Contribute to pricing strategies, packaging, and value proposition development. BEHAVIORAL COMPETENCIES Strong leadership with the ability to inspire and drive performance. Strategic mindset with a results-driven approach. Excellent negotiation and influencing skills. Ability to manage high-pressure situations with composure. Strong interpersonal and relationship-building skills. TECHNICAL COMPETENCIES Deep understanding of the television ad sales ecosystem, especially FTA channels. Proficiency in sales forecasting, pipeline management, and CRM tools. Strong presentation and communication skills. Ability to interpret ratings, audience insights, and research data to strengthen sales pitches. Why join us Sony Pictures Networks is home to some of Indias leading entertainment channels such as SET, SAB, MAX, PAL, PIX, Sony BBC Earth, Yay!, Sony Marathi, Sony SIX, Sony TEN, SONY TEN1, SONY TEN2, SONY TEN3, SONY TEN4, to name a few! Our FTA channels continue to reach millions of viewers, providing unparalleled reach for advertisers. We focus on creating an inclusive and equitable workplace where we celebrate diversity with our Bring Your Own Self philosophy. We strive to remain an Employer of Choice and have been recognized as: Indias Best Companies to Work For 2021 by the Great Place to Work Institute Listed as one of the 100 Best Companies for Women in India for eight consecutive years by AVTAR / Seramount UN Women Empowerment Principles Award 2022 for Gender Responsive Marketplace and Community Engagement & Partnership ET Human Capital Awards 2023 for Excellence in HR Business Partnership & Team Building Engagement ET Future Skills Awards 2022 for Best Learning Culture in an Organization and Best D&I Learning Initiative EXEMPLAR of Inclusion in the Most Inclusive Companies Index 2024 by AVTAR / Seramount The biggest award, of course, is the thrill our employees feel when they can Tell Stories Beyond the Ordinary! Show more Show less

You will be part of an organization of young but experienced individuals with a clear mission and objectives, where quality standards play a crucial role in our business practices. We strongly believe that maintaining high-quality standards significantly enhances the overall performance of the organization. Our commitment lies in ensuring that every individual has the right to verify the authenticity of the products they purchase. We implement highly secure and encrypted codes on product labels that are virtually impossible to replicate. By utilizing secure mobile/web tools, customers can easily verify the genuineness of the products they buy. As an Email Marketing Specialist, your key responsibilities will include experimenting with and adjusting email content as necessary, setting up various workflows, segmenting email lists to enhance campaign effectiveness, optimizing email sign-ups and opt-ins, and providing support to digital marketing initiatives. You will conduct email research to gain insights into customer behavior, analyze past campaigns to identify strengths and weaknesses, and use the findings to improve future outputs. Developing error-free, well-written copy, maintaining a database of opted-in customers, ensuring mobile-friendly email designs, and proofreading key messages will also be part of your responsibilities. Additionally, you will collaborate with designers for graphic requests, manage and refine email lists, secure databases for upcoming campaigns, follow up on emails, place product orders, create digital ads, and track campaign performance. To qualify for this role, you should hold a bachelor's degree in Marketing Management, Communication, Advertising, or a related field and have proven experience in creating impactful marketing campaigns. Previous experience in database management, familiarity with relevant automation and performance evaluation tools, exceptional project management skills, and strong copyediting and copywriting abilities are essential. The ability to collaborate effectively, demonstrate drive and creativity, and work flexible hours when required is also necessary. Knowledge of digital marketing, IT, and the ability to multitask are key skills needed for success in this position. In addition, you will have the opportunity to stay abreast of industry trends, work on real-time projects, and collaborate effectively with cross-functional teams to contribute to the success of marketing campaigns.,

As a Research Associate, your main responsibility will be to gather and analyze data from multiple sources to support campaign strategies. You will work closely with content, marketing, and design teams to ensure that messaging aligns with audience insights. Monitoring performance metrics and offering actionable suggestions for optimization will also be a key part of your role. Additionally, you will be required to conduct competitor and market research to aid in strategic planning. Your ability to summarize findings into clear reports and visual presentations will be crucial in informing decision-making processes. Furthermore, you will play a role in enhancing research methodologies and tools for continuous improvement. This position is full-time and permanent, requiring you to work in person. Kindly share your experience working as a Research Associate in your application.,

As a Management Trainee Digital Planning, you will be an integral part of our team in Mumbai & Gurgaon, where you will immerse yourself in the world of digital media, data-driven marketing, and campaign strategy. Your role will involve hands-on experience in crafting and executing digital media plans across various platforms. Your responsibilities will include assisting in the development of digital media plans tailored to client objectives, budgets, and target audiences. Collaboration with internal teams will be key as you work together to implement digital advertising campaigns on platforms such as Google Ads, Meta (Facebook & Instagram), Programmatic, and others. Through conducting market research and analyzing audience insights, you will continuously strive to enhance campaign effectiveness. Monitoring campaign performance, preparing detailed reports, and deriving actionable insights for optimization will be essential facets of your role. It will also be crucial to stay abreast of the latest trends and innovations in digital advertising, platforms, and ad technologies. Additionally, you will provide support to the team through competitive analysis, budget allocation, and media recommendations. To excel in this role, you should possess a Bachelor's or Masters degree in Marketing, Advertising, Business, or a related field. Strong numerical and analytical skills will empower you to interpret data effectively and optimize campaigns. While familiarity with digital media platforms like Google Ads, Meta Business Suite, DV360, or social media advertising tools is advantageous, the ability to present ideas clearly and collaborate seamlessly with teams and clients is paramount. The ideal candidate must be eager to learn, adaptable to changes, and proactive in problem-solving. Join us on this exciting journey and contribute to the success of our digital planning initiatives.,

As a Social Media Advertising Specialist, you will be responsible for managing and executing multiple ad campaigns across various platforms such as Facebook and Instagram. Your duties will include audience research, account setup, campaign configuration, and implementation. You should have a strong familiarity with Facebook and Instagram services, including Ad Manager, Business Manager, Audience Insights, Facebook Analytics, and Facebook Pixels. An essential aspect of your role will be deploying effective lead nurturing campaign strategies to drive engagement and conversions. You will need to conduct post-campaign analysis to evaluate performance and return on investment (ROI). Regular reporting on client ad performance to the project management team and senior management will be required to ensure transparency and accountability. Furthermore, you will be tasked with developing and optimizing ad creative, ad copy, and landing pages continuously. Your expertise will be leveraged in all aspects of Social Media advertising, covering automation, ad scheduling, conversion tracking, offers, video ads, e-commerce, and bidding optimization. This position is based in Noida, Sector 63. Interested candidates can contact 8851813993 for further information. Kindly note that only face-to-face interviews will be conducted for this role. Job Types: Full-time, Permanent Benefits: - Provident Fund Experience: - Minimum 1 year of experience in META ADS is required Work Location: In person,

As a brand strategy leader, you will collaborate closely with the senior leadership team to establish and outline the overall brand communication, content marketing strategy, and tactical execution in alignment with marketing objectives aimed at enhancing brand awareness and driving profitable growth. You will be a visionary leader with a profound understanding of consumers and extensive expertise in product/service lifecycle management. Your key responsibilities will include developing brand strategy and defining the company's annual marketing roadmap across online and offline platforms, with a focus on achieving a significant share of voice and aspiring to become a category leader. You will serve as the brand custodian for all communications and content, encompassing tactical, internal, external, and social media realms by creating a brand marketing playbook and guidelines. Additionally, you will analyze performance metrics, track industry trends, develop audience insights, and gain a comprehensive understanding of the BFSI sector to craft a content communication strategy across various marketing channels. Conducting detailed content analyses and post-mortem assessments to identify optimization opportunities will be a crucial aspect of your role. You will collaborate with internal and external creative teams to communicate content requirements, ensure adherence to brand guidelines, and define target audiences, value propositions, and core benefits to formulate short and long-term brand content strategies. By establishing a cadence for consumer and competition research, as well as brand tracking, you will drive brand growth and engagement. Furthermore, you will liaise with design and media agencies to brief campaigns, monitor execution quality, and manage the brand portfolio budget effectively. Developing monthly, quarterly, and annual plans to monitor budget compliance and drive top-line and bottom-line growth will be essential. You will oversee the agency network and in-house team to ensure the efficient execution of brand strategies across various mediums. Your role will also involve planning and executing branding initiatives, ATL and BTL activities, setting and monitoring team goals, identifying opportunities for market expansion, and monitoring competition activities to drive business growth effectively. To excel in this position, you should possess a marketing or business administration degree, an MBA with a minimum of 6 years of relevant experience, a strong understanding of consumer journeys, a blend of creativity and analytics, and prior team leadership experience. Your ability to foster teamwork, negotiate with cross-functional teams, and develop communication strategies to achieve business KPIs will be critical for success in this role.,

The purpose of this role is to support a strategist in executing research tasks and uncovering audience and cultural insights to enhance the communications planning process. You will work closely with the internal team to contribute to strategic work for clients, understand the media landscape with a focus on digital channels, and analyze information from various research sources. Additionally, you will participate in brainstorms, contribute to thought leadership initiatives, leverage audience data for strategic deliverables, and stay updated on cultural trends. If you are interested in this opportunity, please send your resume directly to arut.surya@aptita.com.,

As a Management Trainee Digital Planning, you will have the opportunity to join our dynamic team in Mumbai & Gurgaon. This role is perfect for individuals who are deeply passionate about digital media, data-driven marketing, and campaign strategy. Throughout your journey as a Management Trainee, you will acquire practical experience in digital media planning, execution, and optimization across various platforms. Your primary responsibilities will include assisting in the development of digital media plans aligned with client objectives, budgets, and target audiences. You will collaborate closely with internal teams to implement digital advertising campaigns on platforms such as Google Ads, Meta (Facebook & Instagram), Programmatic, and others. Market research and audience analysis will be essential tasks to enhance campaign effectiveness. Monitoring campaign performance, generating reports, and deriving actionable insights for optimization will also be part of your role. Staying abreast of the latest trends and advancements in digital advertising, platforms, and ad technologies is crucial. Additionally, you will provide support to the team through competitive analysis, budget allocation, and media recommendations. To excel in this role, you should possess a Bachelor's or Master's degree in Marketing, Advertising, Business, or a related field. Strong numerical and analytical skills are required to interpret data and optimize campaigns successfully. Familiarity with digital media platforms like Google Ads, Meta Business Suite, DV360, or social media advertising tools would be advantageous. Effective presentation skills and the ability to collaborate with teams and clients are essential. A willingness to learn, adapt to changes, and showcase initiative in problem-solving are key qualities that will contribute to your success in this role.,