National Sales Head - Digital

9 - 17 years

0 Lacs

Posted:3 weeks ago| Platform: Shine logo

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On-site

Job Type

Full Time

Job Description

Role Overview: You will be a dynamic and strategic leader as Ad Sales Digital, playing a critical role in driving revenue growth through innovative digital advertising solutions, strategic partnerships, and data-driven decision-making. Your responsibilities include developing and executing comprehensive revenue strategies across ad sales, branded content, and partnerships on ZEE5. Collaborating with product, marketing, and content teams to design monetizable solutions and identify new revenue streams to future-proof the business model will be essential. Your goal is to penetrate OTT in existing TV accounts above a minimal revenue threshold and build strong relationships with agencies to acquire new clients year over year. Key Responsibilities: - Innovate advertising products like video ads, programmatic offerings, and native content integrations - Maintain relationships with advertisers and media agencies to secure premium ad deals - Optimize digital ad inventory for maximum yield and superior campaign delivery - Utilize performance analytics to evaluate campaign results and overall ad revenue trends - Leverage user behavior, audience insights, and platform data to refine the sales strategy - Continuously experiment and optimize channels to improve ROI - Build, lead, and inspire a high-performing revenue team - Set clear KPIs, manage performance, and foster a results-driven, collaborative culture - Encourage innovation and upskilling within the team Qualifications Required: - Master's degree in business or a related field - Deep understanding of digital ad products and digital sales - Strong analytical skills and comfort with performance data and dashboards - Excellent leadership, communication, and relationship-building abilities - Minimum of 17+ years of experience in sales, with at least 9+ years in the digital space,

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