Vice President - Sales

Primary Job Responsibilities

• Sales Strategy – Online Courses
• Develop and execute monthly, quarterly, and annual online revenue plans for all online courses.
• Build standardized sales frameworks, call scripts, and conversion funnels tailored for online admissions, including tele-counselling, WhatsApp enquiries, inbound and outbound calls, and CRM-based lead management.
• Ensure consistent achievement of online revenue numbers through real-time monitoring, digital funnel optimization, and timely interventions.
• Conduct analysis of lead flow, demo-to-sale ratios, counselor productivity, website and app conversions, and student purchase behaviour.
• Team Leadership and Workforce Management – Online Division
• Lead the pan-India online sales workforce including online counsellors, tele-sales executives, WhatsApp and chat support teams, CRM leads and coordinators, and online counselling heads.
• Implement a performance-driven culture with defined KRAs, KPIs, incentives, SOP compliance, and structured performance improvement plans.
• Performance Management – Online Funnel
• Conduct weekly revenue review meetings covering leads, demos, conversions, refunds, drop-off reasons, and counsellor performance.
• Ensure that all app and website leads, missed calls, callback requests, WhatsApp messages, and CRM entries are accurately captured, nurtured, followed, and converted as per SOPs.
• Streamline online sales operations including query management, call logs, fee collection workflows, digital documentation, dashboards, and daily reporting.
• Ensure uniformity across the online sales ecosystem in terms of communication quality, turnaround time, product knowledge, counselling accuracy, and student experience.
  

Eligibility And Qualifications

Major KRAs