Vice President Marketing

Role Overview

The AVP – Marketing will head the marketing function end-to-end, overseeing performance marketing, SEO, content strategy, creative design, video production, LinkedIn & social media marketing, corporate branding, and workshops. This role is both strategic and execution-driven, requiring a leader who can craft vision, lead teams, and deliver measurable business results.

You will manage a 15-member high-performing team and be responsible for developing and implementing brand-building, digital growth, customer acquisition, and retention strategies that directly impact business outcomes.

Key Responsibilities

Strategic Marketing & Brand Leadership

● Define and execute a holistic marketing roadmap aligned with Fincart’s business and growth objectives

● Position Fincart as a thought leader in financial planning, wealth management, and digital advisory services

● Drive brand storytelling, PR, corporate communications, and high-impact campaigns to build trust and credibility

● Represent marketing in leadership forums and contribute to company-wide strategic initiatives

● Build strategic alliances with industry partners, influencers, and ecosystem enablers

Digital & Performance Marketing

● Lead ROI-driven performance marketing campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, YouTube, and WhatsApp

● Build and own integrated digital marketing strategies across SEO, SEM, paid media, affiliates, and influencer collaborations

● Leverage marketing automation, CRM, and personalization to improve acquisition, engagement, and conversions

● Continuously monitor KPIs and optimize campaigns for maximum business impact.

Content, Creative & Communication

● Oversee the creation of compelling content (blogs, social, video, email, webinars, financial literacy material) to drive engagement

● Manage in-house and outsourced design/video resources to deliver impactful creatives aligned with the brand identity

● Ensure consistent brand messaging across all customer touchpoints

Customer Acquisition, Engagement & Retention

● Drive customer-centric campaigns that enhance acquisition, engagement, retention, and lifetime value

● Launch financial literacy initiatives, workshops, and knowledge sessions to engage corporates, partners, and customers

● Segment audiences effectively, using analytics and insights to personalize campaigns and optimize experiences

Market Insights & Analytics

● Conduct ongoing market research, competitive benchmarking, and customer behavior analysis

● Translate data into actionable insights, presenting clear recommendations to senior leadership

● Implement advanced analytics to measure effectiveness and optimize marketing ROI

Leadership & Team Development

● Build, mentor, and lead a 15-member marketing team (performance, content, SEO, design, video, social media)

● Foster a high-performance, data-driven culture with creativity and innovation at its core

● Manage external agencies, media, and strategic partnerships to scale impact

Qualifications & Experience

● MBA/PGDM in Marketing or a related field

● 10–15 years of marketing experience, preferably in BFSI, wealth management, fintech, or consumer tech

● Proven expertise in performance marketing, SEO/SEM, content strategy, and digital brand building

● Hands-on knowledge of Google Ads, Meta Ads, LinkedIn Ads, YouTube Ads, SEO tools, and analytics platforms

● Strong understanding of content creation, graphic design, and video marketing workflows

● Demonstrated success in leading and scaling marketing teams (10+ members)

● Excellent communication, leadership, and stakeholder management skills

Key Competencies

● Strategic & Analytical Thinking

● Digital & Performance Marketing Expertise

● Creative Storytelling & Brand Building

● Strong grasp of SEO, SEM, and content-driven growth

● Data-driven Decision Making

● Leadership & Team Development

● Customer-Centric Mindset