UI/UX Designer

Job Title: UI/UX Designer (Website Design & Optimization)

Location: On-site
Employment Type: Full-time
Department: Digital Marketing

About the Role

We are looking for a talented UI/UX Designer to design, improve, and optimize our website’s user experience, visual identity, and conversion pathways. The ideal candidate will understand modern design principles, user psychology, responsive layouts, and data-driven UX improvements.

You will be responsible for creating intuitive user flows, clean and attractive interfaces, and well-structured content that enhances user engagement and increases lead generation.

Key Responsibilities

UX (User Experience)

• Conduct UX research: user behavior analysis, competitor research, audits, and usability testing.
• Develop user flows, information architecture, and wireframes for new pages or redesigns.
• Identify UX bottlenecks and propose improvements based on data and best practices.
• Conduct mobile, tablet, and desktop UX optimization to ensure a seamless responsive experience.
• Collaborate with marketing and development teams to ensure consistent messaging and functionality.

UI (User Interface)

• Create visually appealing website designs that align with brand guidelines.
• Design high-fidelity mock-ups, landing pages, layouts, icons, and UI components.
• Improve visual hierarchy, readability, and aesthetics across the entire website.
• Prepare clean, developer-ready design files using Figma, Adobe XD, or Sketch.
• Ensure design consistency, accessibility compliance, and best-practice usability standards.

Testing & Optimization

• Work with analytics tools (Google Analytics, Hotjar, etc.) to identify user behaviour patterns.
• Run A/B tests and support continuous conversion rate optimization (CRO).
• Monitor user interactions and refine designs based on feedback and performance metrics.

Required Skills & Qualifications

• Proven experience as a UI/UX Designer with a strong online portfolio (websites preferred).
• Proficiency in Figma, Sketch, Adobe XD, Illustrator, Photoshop, or similar tools.
• Strong understanding of UX principles, responsive design, accessibility (WCAG), and web standards.
• Experience creating wireframes, user flows, prototypes, and high-fidelity designs.
• Ability to translate complex information into clear, simple, user-friendly interfaces.
• Understanding of website behavior analytics (Google Analytics, Hotjar, etc.).
• Strong communication skills and ability to present design concepts to non-design stakeholders.

Preferred Qualifications (Nice to Have)

• Experience with B2B, SaaS, or data-based websites.
• Basic understanding of HTML/CSS to communicate effectively with developers.
• Experience with A/B testing and conversion optimization.
• Familiarity with SEO-driven UX and content structuring.
• Motion graphics or UI animation experience (micro-interactions, subtle animations).

Personal Attributes

• Highly detail-oriented and creative.
• User-centered mindset with strong problem-solving skills.
• Comfortable taking ownership and driving design decisions.
• Ability to work independently and in collaboration with marketing and development teams.
• Ability to manage multiple projects with deadlines.

Job Types: Full-time, Permanent

Pay: ₹15,000.00 - ₹20,000.00 per month