The Social Media Strategist is tasked with the execution and optimization of social media strategies, the development of compelling content for both organic and paid initiatives, the management of influencer relationships, and the assurance that the brand's social media presence accurately reflects its voice and objectives. This role will be instrumental in expanding our presence on platforms such as TikTok and Instagram, encompassing both strategic planning and hands-on implementation.
Key Responsibilities:
Content Creation & Strategy:
- Develop Social Strategy: Collaborate with the Social Media Manager and internal teams to formulate comprehensive digital strategies that align with the brand’s tone and overall brand positioning.
- Content Ideation & Development: Lead the content creation process for key social platforms (primarily TikTok and Instagram), overseeing content from ideation through execution. This includes collaboration with influencers and freelancers, as well as filming, editing, and ensuring content alignment with brand goals.
- Brand Campaign Content Management: Partner with internal brand and agency teams to generate social media content briefs, campaign concepts, and editorial calendars for various initiatives, suitable for both organic and paid deployment (e.g., product launches, collaborations, teasers, behind-the-scenes content).
- Trendspotting: Maintain vigilance regarding culturally relevant trends, audio, and viral content on platforms such as TikTok and Instagram, developing strategies for their application to the brand’s social presence.
- Paid Content: Oversee the monthly and tentpole social-first content (a blend of influencer, creator, and in-house material) deemed appropriate for paid campaigns, and coordinate with the agency for its inclusion in the brand’s paid flight.
- Editorial Calendar Management: Supervise the organic social media editorial calendar(s), ensuring the timely delivery of both evergreen and timely content, and verifying that all content aligns with brand objectives across all social media platforms.
- Asset Management: Manage and organize the brand’s social media content library, facilitating easy access to assets for future campaigns and initiatives.
Influencer & Campaign Management:
- Influencer Identification & Outreach: Conduct research to identify influencers and content creators who resonate with the brand’s values; cultivate long-term relationships and manage outreach, negotiations, and collaboration terms for campaigns and product launches.
- Campaign Management & Content Direction: Develop influencer strategies, create campaign briefs, provide content direction, and coordinate influencer participation in campaigns, ensuring alignment with brand goals and the production of high-quality content across organic and paid channels.
- Brand Partnerships: Identify synergistic brands and events for opportunities to engage through content, giveaways, product placements, and other initiatives to generate brand awareness.
- Content Creation & Collaboration: Collaborate with influencers to develop engaging content, manage content scheduling and amplification across platforms, and ensure that influencer-created content is cross-promoted for maximum reach.
- Performance Tracking & Relationship Growth: Monitor influencer campaign performance, track key metrics, report insights, and optimize future strategies; foster long-term relationships with influencers, including potential brand ambassador roles, product gifting, and ensuring compliance with legal requirements.
Performance Analysis:
- Track & Analyze Performance: Monitor the performance of social media content across platforms, utilizing analytics tools to track engagement, reach, and overall effectiveness. Regularly report findings to the team and propose optimizations.
- Improve Engagement: Provide actionable insights and guidance based on content performance to continuously enhance engagement and content strategy.
Other Responsibilities:
- Budget: Oversee social media budgets for brands with a comprehensive understanding, prudent spending habits, meticulous attention to detail, and an optimization mindset.
- Sensitive Issues: Monitor community feedback and escalate sensitive issues or concerns to senior leadership when necessary. Lead the crisis response plan and reporting.
- Community Engagement: Collaborate with the team and provide support as needed for brand community engagement (direct messages, comments, and mentions).
- Competitive Analysis: Conduct regular competitive analysis to remain informed about the latest trends and innovations within the industry, identifying areas for improvement or new opportunities for social engagement.
- New Platform Testing: Stay abreast of new and emerging social media platforms (e.g., Snapchat, BeReal) and contribute to the strategy for launching content on these platforms.
- Industry Trends: Keep informed of industry best practices, new tools, and evolving social media algorithms to integrate into the social media strategy and maintain the brand’s leadership in digital marketing.
Preferred Qualifications:
- A minimum of four years of experience managing brand social accounts across major platforms (Instagram, TikTok, YouTube, Facebook, etc.).
- Proficiency in copywriting, visual storytelling, and fundamental design tools (e.g., Canva, Adobe).
- Adeptness with scheduling and analytics tools (e.g., Sprout), content calendars, and cross-functional coordination.
- Ability to analyze performance metrics and translate insights into actionable improvements.
- A strong understanding of content strategy, platform best practices, and audience engagement tactics.
- Exceptional project management skills and the capacity to manage multiple priorities or campaigns concurrently.
- A self-starter with robust communication, organizational, and time management abilities.
- A collaborative mindset and the capacity to work effectively across teams or with external partners.
Job Type: Full-time
Pay: ₹12,766.69 - ₹45,607.51 per month
