The Social Media Strategist is tasked with the execution and optimization of social media strategies, the development of compelling content for both organic and paid initiatives, the management of influencer relationships, and the assurance that the brand's social media presence accurately reflects its voice and objectives. This role will be instrumental in expanding our presence on platforms such as TikTok and Instagram, encompassing both strategic planning and hands-on implementation. Key Responsibilities: Content Creation & Strategy: Develop Social Strategy: Collaborate with the Social Media Manager and internal teams to formulate comprehensive digital strategies that align with the brand’s tone and overall brand positioning. Content Ideation & Development: Lead the content creation process for key social platforms (primarily TikTok and Instagram), overseeing content from ideation through execution. This includes collaboration with influencers and freelancers, as well as filming, editing, and ensuring content alignment with brand goals. Brand Campaign Content Management: Partner with internal brand and agency teams to generate social media content briefs, campaign concepts, and editorial calendars for various initiatives, suitable for both organic and paid deployment (e.g., product launches, collaborations, teasers, behind-the-scenes content). Trendspotting: Maintain vigilance regarding culturally relevant trends, audio, and viral content on platforms such as TikTok and Instagram, developing strategies for their application to the brand’s social presence. Paid Content: Oversee the monthly and tentpole social-first content (a blend of influencer, creator, and in-house material) deemed appropriate for paid campaigns, and coordinate with the agency for its inclusion in the brand’s paid flight. Editorial Calendar Management: Supervise the organic social media editorial calendar(s), ensuring the timely delivery of both evergreen and timely content, and verifying that all content aligns with brand objectives across all social media platforms. Asset Management: Manage and organize the brand’s social media content library, facilitating easy access to assets for future campaigns and initiatives. Influencer & Campaign Management: Influencer Identification & Outreach: Conduct research to identify influencers and content creators who resonate with the brand’s values; cultivate long-term relationships and manage outreach, negotiations, and collaboration terms for campaigns and product launches. Campaign Management & Content Direction: Develop influencer strategies, create campaign briefs, provide content direction, and coordinate influencer participation in campaigns, ensuring alignment with brand goals and the production of high-quality content across organic and paid channels. Brand Partnerships: Identify synergistic brands and events for opportunities to engage through content, giveaways, product placements, and other initiatives to generate brand awareness. Content Creation & Collaboration: Collaborate with influencers to develop engaging content, manage content scheduling and amplification across platforms, and ensure that influencer-created content is cross-promoted for maximum reach. Performance Tracking & Relationship Growth: Monitor influencer campaign performance, track key metrics, report insights, and optimize future strategies; foster long-term relationships with influencers, including potential brand ambassador roles, product gifting, and ensuring compliance with legal requirements. Performance Analysis: Track & Analyze Performance: Monitor the performance of social media content across platforms, utilizing analytics tools to track engagement, reach, and overall effectiveness. Regularly report findings to the team and propose optimizations. Improve Engagement: Provide actionable insights and guidance based on content performance to continuously enhance engagement and content strategy. Other Responsibilities: Budget: Oversee social media budgets for brands with a comprehensive understanding, prudent spending habits, meticulous attention to detail, and an optimization mindset. Sensitive Issues: Monitor community feedback and escalate sensitive issues or concerns to senior leadership when necessary. Lead the crisis response plan and reporting. Community Engagement: Collaborate with the team and provide support as needed for brand community engagement (direct messages, comments, and mentions). Competitive Analysis: Conduct regular competitive analysis to remain informed about the latest trends and innovations within the industry, identifying areas for improvement or new opportunities for social engagement. New Platform Testing: Stay abreast of new and emerging social media platforms (e.g., Snapchat, BeReal) and contribute to the strategy for launching content on these platforms. Industry Trends: Keep informed of industry best practices, new tools, and evolving social media algorithms to integrate into the social media strategy and maintain the brand’s leadership in digital marketing. Preferred Qualifications: A minimum of four years of experience managing brand social accounts across major platforms (Instagram, TikTok, YouTube, Facebook, etc.). Proficiency in copywriting, visual storytelling, and fundamental design tools (e.g., Canva, Adobe). Adeptness with scheduling and analytics tools (e.g., Sprout), content calendars, and cross-functional coordination. Ability to analyze performance metrics and translate insights into actionable improvements. A strong understanding of content strategy, platform best practices, and audience engagement tactics. Exceptional project management skills and the capacity to manage multiple priorities or campaigns concurrently. A self-starter with robust communication, organizational, and time management abilities. A collaborative mindset and the capacity to work effectively across teams or with external partners. Job Type: Full-time Pay: ₹12,766.69 - ₹45,607.51 per month
The Social Media Strategist is tasked with the execution and optimization of social media strategies, the development of compelling content for both organic and paid initiatives, the management of influencer relationships, and the assurance that the brand's social media presence accurately reflects its voice and objectives. This role will be instrumental in expanding our presence on platforms such as TikTok and Instagram, encompassing both strategic planning and hands-on implementation. Key Responsibilities: Content Creation & Strategy: Develop Social Strategy: Collaborate with the Social Media Manager and internal teams to formulate comprehensive digital strategies that align with the brand’s tone and overall brand positioning. Content Ideation & Development: Lead the content creation process for key social platforms (primarily TikTok and Instagram), overseeing content from ideation through execution. This includes collaboration with influencers and freelancers, as well as filming, editing, and ensuring content alignment with brand goals. Brand Campaign Content Management: Partner with internal brand and agency teams to generate social media content briefs, campaign concepts, and editorial calendars for various initiatives, suitable for both organic and paid deployment (e.g., product launches, collaborations, teasers, behind-the-scenes content). Trendspotting: Maintain vigilance regarding culturally relevant trends, audio, and viral content on platforms such as TikTok and Instagram, developing strategies for their application to the brand’s social presence. Paid Content: Oversee the monthly and tentpole social-first content (a blend of influencer, creator, and in-house material) deemed appropriate for paid campaigns, and coordinate with the agency for its inclusion in the brand’s paid flight. Editorial Calendar Management: Supervise the organic social media editorial calendar(s), ensuring the timely delivery of both evergreen and timely content, and verifying that all content aligns with brand objectives across all social media platforms. Asset Management: Manage and organize the brand’s social media content library, facilitating easy access to assets for future campaigns and initiatives. Influencer & Campaign Management: Influencer Identification & Outreach: Conduct research to identify influencers and content creators who resonate with the brand’s values; cultivate long-term relationships and manage outreach, negotiations, and collaboration terms for campaigns and product launches. Campaign Management & Content Direction: Develop influencer strategies, create campaign briefs, provide content direction, and coordinate influencer participation in campaigns, ensuring alignment with brand goals and the production of high-quality content across organic and paid channels. Brand Partnerships: Identify synergistic brands and events for opportunities to engage through content, giveaways, product placements, and other initiatives to generate brand awareness. Content Creation & Collaboration: Collaborate with influencers to develop engaging content, manage content scheduling and amplification across platforms, and ensure that influencer-created content is cross-promoted for maximum reach. Performance Tracking & Relationship Growth: Monitor influencer campaign performance, track key metrics, report insights, and optimize future strategies; foster long-term relationships with influencers, including potential brand ambassador roles, product gifting, and ensuring compliance with legal requirements. Performance Analysis: Track & Analyze Performance: Monitor the performance of social media content across platforms, utilizing analytics tools to track engagement, reach, and overall effectiveness. Regularly report findings to the team and propose optimizations. Improve Engagement: Provide actionable insights and guidance based on content performance to continuously enhance engagement and content strategy. Other Responsibilities: Budget: Oversee social media budgets for brands with a comprehensive understanding, prudent spending habits, meticulous attention to detail, and an optimization mindset. Sensitive Issues: Monitor community feedback and escalate sensitive issues or concerns to senior leadership when necessary. Lead the crisis response plan and reporting. Community Engagement: Collaborate with the team and provide support as needed for brand community engagement (direct messages, comments, and mentions). Competitive Analysis: Conduct regular competitive analysis to remain informed about the latest trends and innovations within the industry, identifying areas for improvement or new opportunities for social engagement. New Platform Testing: Stay abreast of new and emerging social media platforms (e.g., Snapchat, BeReal) and contribute to the strategy for launching content on these platforms. Industry Trends: Keep informed of industry best practices, new tools, and evolving social media algorithms to integrate into the social media strategy and maintain the brand’s leadership in digital marketing. Preferred Qualifications: A minimum of four years of experience managing brand social accounts across major platforms (Instagram, TikTok, YouTube, Facebook, etc.). Proficiency in copywriting, visual storytelling, and fundamental design tools (e.g., Canva, Adobe). Adeptness with scheduling and analytics tools (e.g., Sprout), content calendars, and cross-functional coordination. Ability to analyze performance metrics and translate insights into actionable improvements. A strong understanding of content strategy, platform best practices, and audience engagement tactics. Exceptional project management skills and the capacity to manage multiple priorities or campaigns concurrently. A self-starter with robust communication, organizational, and time management abilities. A collaborative mindset and the capacity to work effectively across teams or with external partners. Job Type: Full-time Pay: ₹12,766.69 - ₹45,607.51 per month
We are looking for experienced SEO Engineer (A Search Engine Optimization (SEO) Specialist analyzes, tests, and modifies websites to optimize them for search engines, leading to higher rankings in major search results like Google and Bing) A Search Engine Optimization (SEO) Specialist analyzes, tests, and modifies websites to optimize them for search engines, leading to higher rankings in major search results like Google and Bing. Primary responsibilities An SEO engineer’s main goal is to improve a website's crawlability, speed, and overall technical health so search engines can more easily understand and rank the site. Key tasks include: Conducting technical audits: Diagnosing issues like crawl errors, broken links, and slow page loading. Optimizing website architecture: Configuring XML sitemaps, robots.txt files, and URL structures for maximum efficiency. Implementing structured data: Using schema markup to help search engines better understand page content and enhance search result visibility. Managing site migrations: Planning and executing website redesigns or moves to new platforms with minimal SEO impact. Improving Core Web Vitals: Working with web developers to improve page speed, interactivity, and visual stability. Analyzing log files: Reviewing server logs to gain insight into how search engines crawl and interact with a website. Skills and qualifications A successful SEO engineer must possess a blend of advanced technical and soft skills: Hard skills Technical SEO proficiency: Mastery of advanced technical SEO concepts, including server-side vs. client-side rendering. Web development basics: Solid understanding of HTML, CSS, JavaScript, and web standards to collaborate effectively with development teams. Analytics tools: Expertise with platforms like Google Analytics, Google Search Console, and specialized SEO tools such as Screaming Frog, Semrush, or Ahrefs. Data analysis: Strong analytical skills to interpret performance metrics and translate data into actionable insights. Soft skills Problem-solving: A creative, results-oriented approach to solving complex technical challenges. Communication: The ability to explain complex technical concepts clearly to non-technical stakeholders and cross-functional teams. Adaptability: The capacity to stay current with rapidly changing search engine algorithms and industry trends. Collaboration: Experience working with other teams, including marketing, content, and development, to ensure SEO best practices are implemented. Job Type: Full-time Pay: ₹10,159.82 - ₹40,000.00 per month Work Location: In person
Senior Search Intelligence Analyst (SEO & AEO) About the Role: In today's evolving digital landscape, brand discovery extends beyond traditional search engines to encompass AI-driven answer engines. As a Senior Search Intelligence Analyst, your primary responsibility will be to master and implement strategies that shape how brands are perceived, cited, and trusted within this new ecosystem. Key Responsibilities: Your mission is to integrate a comprehensive approach that includes: Technical SEO foundations E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) content strategy Structured data architecture AI visibility optimization This unified framework will ensure maximum discoverability for clients, HT360, and its group companies. You will be instrumental in making brands visible not only in search results but also in AI-generated answers, knowledge graphs, and as industry thought leaders. This will all be supported by advanced analytics and actionable insights to drive success. Experience: 2-3 years Location: New Delhi or Rmeote Position: Permanent Role with a well-defined career trajectory. Skills Technical Core Competencies: Technical SEO: Expertise in audits (robots.txt, sitemaps, crawl optimization, site speed). Content Authority: Developing E-E-A-T content briefs, collaborating with Subject Matter Experts (SMEs), creating AI-optimized content, and implementing content quality scoring. Answer Engine Optimization (AEO): Real-time monitoring across platforms like ChatGPT, Perplexity, and Gemini; citation tracking; and AI response optimization. Data & Analytics: Utilizing AI visibility dashboards, benchmarking competitor presence, and developing attribution models. Digital PR & Thought Leadership: Conducting industry research, providing expert commentary, executing publication outreach, and amplifying brand mentions. Desirable Skills: Foundational knowledge of HTML/CSS. Familiarity with various AI monitoring tools. Experience with international SEO strategies, particularly within US markets. Others Strong analytical and problem-solving skills. Excellent communication and reporting ability. Ability to explain SEO & GEO insights to non-technical stakeholders. Passion for staying updated with SEO, AI search trends, and algorithm changes. Ability to mentor junior resources for SEO research and reporting tasks. Key Responsibilities: Strategic Thinking: Develop and implement SEO and AI visibility strategies to enhance presence in search engines and AI platforms. Industry Expertise: Monitor Google algorithm updates, AI-driven discovery models, and structured data best practices to maintain a competitive edge. Analytical Skills: Leverage AI-enabled SEO and answer engine tools for tracking citations, mentions, rankings, and AI-driven traffic attribution. Creative Collaboration: Actively participate in creative discussions, contribute innovative ideas, and uphold brand consistency across all visual elements. Collaboration & Leadership: Partner with product, design, PR, and marketing teams to ensure optimal AI visibility. Mentor junior SEO/AI associates and interns in audits, AI mention monitoring, and reporting. Strategic Engagement: Cultivate relationships with publications, industry leaders, and AI ecosystems to bolster brand authority and secure citations. Adaptability & Problem-Solving: Swiftly adjust strategies in response to algorithm updates, answer engine changes, and emerging AI visibility signals. Identify and address technical SEO issues and AI visibility gaps with actionable solutions to improve discoverability. Results-Oriented: Drive measurable improvements in rankings, AI mentions, citations, traffic, and conversions, all aligned with defined KPIs. Role: Content Writer SEO | AEO | GEO-Savvy Industry Type: IT Services & Consulting Department: Marketing & Communication Employment Type: Full Time, Permanent Role Category: Digital Marketing Education UG: Any Graduate Job Types: Full-time, Contractual / Temporary Contract length: 6 months Pay: ₹11,632.72 - ₹75,000.00 per month
HT360 is seeking a new team member that has experience developing and maintaining websites in WordPress you will play a crucial role in driving our business forward by: Accelerating production of high-value website content to drive SEO, AI visibility, and lead generation. Improving user experience by delivering responsive, accessible, and visually polished content across our marketing sites. Speeding up our development time and enabling faster launches of guides, calculators, templates, and other interactive tools. Here’s how you will make a significant impact: Translating detailed Figma designs into responsive, accessible, and fast-loading web pages Implementing clean, mobile-first code in WordPress using HTML, CSS/Bootstrap, and custom blocks. Updating high-priority content to improve engagement and conversions. Collaborating with marketing, design, and content teams to maintain brand consistency and site quality Troubleshooting layout and formatting issues, optimizing for SEO and Core Web Vitals, and ensuring best-in-class performance. Assisting in clearing our backlog of development projects and supporting ongoing future content development needs. Job Type: Full-time Pay: ₹20,000.00 - ₹47,141.26 per month
HT360 Digital Marketing is seeking a new team member maintaining websites in WordPress Task will be assigned by Senior Developer and Senior Team member will guide and assign the task. Here’s how you will make a significant impact: Translating detailed Figma designs into responsive, accessible, and fast-loading web pages Implementing clean, mobile-first code in WordPress using HTML, CSS/Bootstrap, and custom blocks. Updating high-priority content to improve engagement and conversions. Collaborating with marketing, design, and content teams to maintain brand consistency and site quality Troubleshooting layout and formatting issues, optimizing for SEO and Core Web Vitals, and ensuring best-in-class performance. Assisting in clearing our backlog of development projects and supporting ongoing future content development needs. Job Types: Full-time, Fresher Pay: ₹15,000.00 - ₹20,000.00 per month Benefits: Flexible schedule Work from home Work Location: In person
Overview Join our dynamic team as a Senior Java Developer, where your expertise will drive innovation and shape the future of our software solutions! In this role, you will collaborate with cross-functional teams to design, develop, and maintain high-quality applications that enhance user experiences and meet business objectives. If you are passionate about technology and eager to make a significant impact, we want to hear from you! Required Skills: 5+ years of experience in web development, with at least 3 years in Next.js. Strong proficiency in React.js, JavaScript (ES6+), TypeScript, and Node.js. Hands-on experience with Next.js 13/14 App Router, SSR, SSG, and API Routes. Knowledge of REST APIs. Experience with Tailwind CSS, Styled Components, or Material UI. Proficiency in Git, GitHub/GitLab, and collaborative development workflows. Strong understanding of performance optimization and accessibility. Desirable Skills: Familiarity with Agile methodologies (Scrum/Kanban). Experience with unit testing and integration testing (Jest, React Testing Library). Exposure to backend development using Node.js/Express.js or NestJS. Technologies Mentioned: Frontend: React / Next.js Backend: Node.js (NestJS / Express) AI Layer: Python (FastAPI) + Stable Diffusion / ControlNet models Infra: AWS (S3, EC2, CloudFront) Database: PostgreSQL Queue: Redis / BullMQ Billing & Auth: Stripe + OAuth Integrations: Shopify App SDK Queue Alternatives: Celery / RabbitMQ CSS Frameworks/Libraries: TailwindCSS + Component libraries (like Radix UI or Material UI) Cloud Providers/Services: AWS (EC2, S3, CloudFront, Lambda), or GCP CDNs: CloudFront / Cloudflare Containerization: Docker / Kubernetes (EKS / GKE) Monitoring: Sentry + Prometheus + Grafana ORMs: Prisma ORM (if Node) Object Storage Alternatives: Cloudflare R2 Authentication Solutions: Auth0 / Firebase Auth / NextAuth AI Models: Stable Diffusion XL (SDXL) or a custom fine-tuned variant, ControlNet, LoRA adapters, or Dreambooth-style fashion models Computer Vision: OpenPose, Mediapipe, or custom CV segmentation AI Frameworks: Python FastAPI GPU Providers: NVIDIA GPUs (A10, A100, H100) via AWS EC2, RunPod, or Modal Job Type: Contract Work Location: In person Job Type: Full-time Pay: From ₹35,000.00 per month Work Location: Remote