Senior Analyst, Search Intelligence (SEO & AEO)

Senior Search Intelligence Analyst (SEO & AEO)

About the Role:

In today's evolving digital landscape, brand discovery extends beyond traditional search engines to encompass AI-driven answer engines. As a Senior Search Intelligence Analyst, your primary responsibility will be to master and implement strategies that shape how brands are perceived, cited, and trusted within this new ecosystem.

Key Responsibilities:

Your mission is to integrate a comprehensive approach that includes:

• Technical SEO foundations
• E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) content strategy
• Structured data architecture
• AI visibility optimization

This unified framework will ensure maximum discoverability for clients, HT360, and its group companies. You will be instrumental in making brands visible not only in search results but also in AI-generated answers, knowledge graphs, and as industry thought leaders. This will all be supported by advanced analytics and actionable insights to drive success.

Experience: 2-3 years

Location: New Delhi or Rmeote

Position: Permanent Role with a well-defined career trajectory.

Skills

Technical Core Competencies:

• Technical SEO: Expertise in audits (robots.txt, sitemaps, crawl optimization, site speed).
• Content Authority: Developing E-E-A-T content briefs, collaborating with Subject Matter Experts (SMEs), creating AI-optimized content, and implementing content quality scoring.
• Answer Engine Optimization (AEO): Real-time monitoring across platforms like ChatGPT, Perplexity, and Gemini; citation tracking; and AI response optimization.
• Data & Analytics: Utilizing AI visibility dashboards, benchmarking competitor presence, and developing attribution models.
• Digital PR & Thought Leadership: Conducting industry research, providing expert commentary, executing publication outreach, and amplifying brand mentions.

Desirable Skills:

• Foundational knowledge of HTML/CSS.
• Familiarity with various AI monitoring tools.
• Experience with international SEO strategies, particularly within US markets.

Others

• Strong analytical and problem-solving skills.
• Excellent communication and reporting ability.
• Ability to explain SEO & GEO insights to non-technical stakeholders.
• Passion for staying updated with SEO, AI search trends, and algorithm changes.
• Ability to mentor junior resources for SEO research and reporting tasks.

Key Responsibilities:

• Strategic Thinking: Develop and implement SEO and AI visibility strategies to enhance presence in search engines and AI platforms.
• Industry Expertise: Monitor Google algorithm updates, AI-driven discovery models, and structured data best practices to maintain a competitive edge.
• Analytical Skills: Leverage AI-enabled SEO and answer engine tools for tracking citations, mentions, rankings, and AI-driven traffic attribution.
• Creative Collaboration: Actively participate in creative discussions, contribute innovative ideas, and uphold brand consistency across all visual elements.

Collaboration & Leadership: Partner with product, design, PR, and marketing teams to ensure optimal AI visibility. Mentor junior SEO/AI associates and interns in audits, AI mention monitoring, and reporting.

Strategic Engagement: Cultivate relationships with publications, industry leaders, and AI ecosystems to bolster brand authority and secure citations.

Adaptability & Problem-Solving: Swiftly adjust strategies in response to algorithm updates, answer engine changes, and emerging AI visibility signals. Identify and address technical SEO issues and AI visibility gaps with actionable solutions to improve discoverability.

Results-Oriented: Drive measurable improvements in rankings, AI mentions, citations, traffic, and conversions, all aligned with defined KPIs.

Role: Content Writer SEO | AEO | GEO-Savvy

Industry Type: IT Services & Consulting

Department: Marketing & Communication

Employment Type: Full Time, Permanent

Role Category: Digital Marketing

Education

UG: Any Graduate

Job Types: Full-time, Contractual / Temporary
Contract length: 6 months

Pay: ₹11,632.72 - ₹75,000.00 per month