Subscription Revenue & Monetization Manager

Key Responsibilities

• Own and deliver subscription revenue targets

  for Moneycontrol Pro and Super Pro, ensuring consistent month-on-month and annual growth.

• Develop and execute the end-to-end subscription strategy

  , including acquisition, pricing, packaging, upsell/cross-sell, and new revenue lines to expand the subscription P&L.

• Identify and build new innovative revenue lines

  by leveraging new product features, content formats, partnerships, B2B deals and identify and execute new monetization models.

• Collaborate closely with Product, Growth, Marketing and Technology teams

  to plan, optimize, and scale marketing and product-led acquisition funnels.

• Drive performance marketing and lifecycle marketing

  , including segmentation, onboarding journeys, win-back flows, upgrade nudges, and personalized communication.

• Monitor subscription metrics deeply

  —conversion rates, churn, retention rate, plan cohorts specific plan, acquisition costs—and take data-driven decisions to improve subscriber base and drive subscription P&L.

• Lead retention strategy for Pro and Super Pro

  , focusing on improving customer stickiness through differentiated content, engagement initiatives, and personalized experiences.

• Plan and execute online and offline events

  , webinars, masterclasses, and expert sessions aimed at acquisition, retention, and incremental revenue generation.

• Stay ahead of industry shifts

  , understanding evolving consumer behavior, subscription trends, and competitive landscape to adapt strategy proactively.

• Create pricing and promotional strategies

  backed by data and experimentation to maximize LTV and reduce churn without diluting brand value.

• Own end-to-end subscriber experience

  , ensuring friction-free onboarding, renewals, payments, and customer support processes.

• Work with Analytics and Finance teams

  to track P&L performance, forecast growth, and report business insights to leadership

Key Skills

• 5+ years of experience

  in subscription businesses, digital revenue management, growth roles, or related domains.

• Strong understanding of subscription metrics

  such as CAC, LTV, churn, ARPU, conversion funnels, and cohort analysis.

• Proven experience in driving revenue growth

  through acquisition, retention, upsell, and pricing strategies.

• Ability to conceptualize and execute revenue-generating initiatives

  , including events, partnerships, and product-led monetization.
• Hands-on experience with performance marketing, CRM, and lifecycle management tools

• Data-driven decision making

  , with strong analytical and problem-solving skills; ability to translate insights into actionable strategies.

• Experience working cross-functionally

  with Product, Marketing, Editorial, Technology, and Analytics teams.

• Strong stakeholder management and communication skills

  , with experience presenting to senior leadership.

• Comfortable working in fast-paced, target-driven environments

  and managing end-to-end ownership of revenue goals.

• Exposure to pricing, packaging, experimentation (A/B testing)

  and understanding consumer behavior trends.

• Demonstrated ability to scale subscription or digital businesses

  , preferably in media, fintech, or consumer tech.