STUDENT COUNSELOR & MARKETING MANAGER

Now Hiring in Kerala – Exciting Roles

We invite passionate, dynamic, and empathetic individuals to join our team in the following positions:

• Marketing Officer
• Student Officer
• Campus Liaison & Business Development Executive
• Career Counselor
• Student Advisor
• Placement Officer

With over three decades of rich experience in the education sector, MENTORNETS & LEXICONN and GOODWAY ACADEMY brings a multi-faceted professional expertise that spans Graduate Career Transition Pathway Building, Career Architecting, Startup Mentoring, Graduate Employability & Entrepreneurship Training, Graduate Upskilling & Reskilling, Pedagogy & Andragogy Development, Career Aptitude Testing & Guidance, International Career Transition & Immigration Planning, and Faculty Training.

With over three decades of thriving experience in the education sector, our company has consistently focused on bridging the skill gap between academia and industry. We achieve this through the meticulous design and delivery of career-oriented and industry- aligned skilling programs and comprehensive career planning sessions.

1. Institutional Relations

Key Responsibilities

1. Institutional Partnership Development

 Build and sustain collaborative relationships with schools, colleges, and universities

at the national and international levels.

 Identify, evaluate, and onboard potential institutional partners in alignment with the

organization’s strategic goals.

 Serve as the primary liaison between the institution and partner organizations to

ensure long-term engagement and mutual benefit.

2. Event Planning & Representation

 Plan, coordinate, and execute institutional outreach activities, including seminars,

campus engagement programs, information sessions, and university visits.

 Represent the organization at education fairs, academic conferences, and

institutional meetings to promote programs and strengthen visibility.

 Customize engagement strategies to cater to diverse institutional profiles and

student demographics.

3. Cross-functional Collaboration

 Work in close collaboration with internal departments such as Admissions, Student

Counselling, Marketing, and Operations to ensure effective partner engagement and

lead conversion.

 Facilitate knowledge-sharing and feedback loops across departments to enhance

service delivery and institutional satisfaction.

4. Reporting, Documentation & Insights

 Maintain comprehensive records of institutional engagements, event outcomes,

partnership activities, and follow-up actions.

 Prepare periodic performance reports, impact assessments, and dashboards to

support strategic planning and decision-making.

 Provide actionable insights and recommendations to leadership for continuous

improvement and growth of institutional networks.

2. Marketing Strategy Development & Execution

Key Responsibilities

 Develop and Execute Multi-Channel Marketing Strategies:

Design and implement integrated marketing campaigns tailored to the education sector, with a specific focus on the regional dynamics of Kerala and South India. Leverage both digital and traditional media channels to maximize reach and engagement.

 Set Strategic Marketing Objectives:

Define clear short-term and long-term marketing goals that align with the academy’s student enrolment targets, brand positioning, and overall business growth trajectory.

 Student Acquisition & Campaign Management

Lead integrated marketing campaigns to drive lead generation and student enrollments.

 Brand Development and Management Build, manage, and evolve the Academy’s brand identity to reflect quality, innovation, and employability. Ensure consistent branding across all physical and digital touch points. Cultivate a strong brand reputation in the education and corporate sectors.

3. Digital Marketing and Online Presence

 Website Management and Optimization: Oversee the academy's website, ensuring it is user-friendly, informative, and optimized for search engines (SEO). Implement strategies to improve website traffic, engagement, and lead generation.

4. Counseling & Student Advising

Student Recruitment and Outreach

1. Actively recruit students by visiting high schools, colleges, and technical institutions to promote academic programs and opportunities.

2. Represent the institution at educational fairs, information sessions, conferences, and other recruitment events.

3. Develop and implement an individual recruitment plan outlining activities, event participation, communication strategies, and networking opportunities.

4. Build and maintain a database of schools, teachers, administrators, and key contacts for organizing workshops and information sessions.

5. Complete weekly activity reports documenting outreach efforts, student interactions, and recruitment progress.

Prospective Student Engagement

6. Welcome and engage with prospective students and their families through interviews, campus tours, and follow-up interactions.

7. Conduct phone campaigns, email outreach, and face-to-face meetings to inform applicants about admission procedures, courses offered, and key deadlines.

8. Assist students throughout the admission process by answering queries and helping them complete required documentation.

9. Collaborate with program coordinators to organize presentations, webinars, and campus-based recruitment activities.

Admissions Support and Operations

10. Maintain performance metrics by converting inquiries into confirmed admissions and achieving set enrolment goals.

11. Coordinate admission-related tasks such as student registration, entrance testing, and documentation.

12. Create and maintain applicant profiles, working collaboratively with fellow counsellors during the review and final approval process.

Professionalism and Continuous Development

13. Attend training sessions and professional development programs to stay updated on institutional offerings, services, and educational policy changes.

14. Demonstrate the ability to work independently, manage appointments, and conduct information sessions effectively.

15. Maintain a high standard of professionalism by treating colleagues, students, and visitors with courtesy and respect.

16. Follow directions accurately, accept constructive feedback, and contribute positively to a collaborative work environment.

Who You Are:

 Graduation /MBA/PGDM in Marketing or equivalent.

 Fresher or experienced, preferably in EdTech, Higher Education, or B2C domains.

 Proven track record in brand building and digital growth strategies.

 Fluent in English; Malayalam proficiency is a strong advantage.

 Strong leadership, communication, and strategic planning skills.

 Hands-on with CRM systems, marketing automation, and analytics tools.

 Ability to work in a culturally diverse and dynamic environment.Working Conditions & Environment

 Location: On-site in the vibrant city of Ernakulum. This is an on-site opportunity to be part of our energetic team.

 Work Schedule & Your Work-Life Rhythm: You'll work 6 days a week, which will include weekends, allowing for a rewarding and engaging experience. To ensure a healthy work-life balance, you'll have one scheduled day off during the weekdays. If you extend your support on a Sunday, we ensure you receive your weekly off on a weekday.

 Flexible Timings & Shift Options to Suit You: Please be aware that the timings may have some flexibility during key events or our busy admissions season.

Why Join Us?

 Unleash Your Marketing Vision: Enjoy the creative autonomy to develop and implement groundbreaking marketing strategies that will drive growth and amplify our impact.

 Lead with Purpose, Drive Meaningful Impact: Join a high-impact educational institution driven by a powerful mission. As a leader here, you'll play a crucial role in empowering the next generation.

 Shape Futures, Leave a Lasting Legacy: This is your chance to directly influence the career paths of thousands of students, making a tangible and lasting difference in their lives.

Salary:

Unlock Your Earning Potential: Your Career journey here begins with a competitive base salary that recognizes your current skills and grows in tandem with your experience.

 Competitive Base Salary: Your starting salary is not just competitive; it's a reflection of your unique skills and valuable experience.

 Elevate Your Earnings with Performance Rewards: Achieve your quarterly targets and key performance indicators, and watch your earnings soar with substantial bonuses and attractive incentives.

What We Offer

Competitive Salary
High IncentivesTravel Allowance (TA)A meaningful role in transforming education

Job Types: Full-time, Permanent

Pay: ₹20,414.60 - ₹46,634.92 per month

Work Location: In person