Store Manager

Title –

Store Manager

Reporting to – Area Operations Manager

About Lenskart

With a mission to give India a vision, Lenskart.com is India's fastest growing eyewear company. Lenskart's products include prescription eyewear, branded contact lenses and sunglasses, all equipped with the customers’ eye powers.

About The Role

A Store Manager at Lenskart acts as an important link between strategy and execution. He/she drives the store towards achieving all assigned metrics of Store Sales, Conversions, Customer satisfaction etc. and is responsible for keeping a high level of morale among the store staff, developing them, controlling attrition, and ensuring smooth operations at the store.Responsibilities:

Customer focus: Driving Net Promoter Score ( NPS )

Greeting customers when they enter store and coaching the team to do the sameDisplaying commitment towards providing exceptional Customer Service and ensuring that Lenskart associates also treat Customer Satisfaction as a priorityDealing with customer service issues such as queries and complaints at store level and ensuring this is consistent with the teamStriving to have long lasting and fruitful relationships with each of our customers

Driving sales vs. plan

Driving the sales of the store to meet the allotted targets by allocating the targets to the staffDeveloping a culture of high sales performance expectations, i.e. Sales LeadershipMotivating and inspiring the field team to drive for resultsAssessing field capability and establish performance priorities at group level

People development (Attrition Control)

Assisting in recruiting and selecting high potential staffProviding effective on-the-job training and guidance to team members making use of company training modulesDelivering clear, motivating and constructive feedback in a timely manner to all retail associatesEvaluating the training needs of store associates and working closely with L&D department to execute the developmental planUnderstanding the reasons for attrition and taking measures to control it

Cash & Inventory management

Monitoring cash reconciliation to ensure there is no mismatch of store fundsEnsuring availability of required merchandise and servicesConducting stocktakes regularlyEnsuring the staff at store level has basic understanding of POS System to ensure transactions are properly and effectively processedPerforming the necessary quality checks for the new productsWorking very closely with other departments till the product reaches the customer and ensuring the best customer experience to the Lenskart CustomerSupervisionEnsuring that all store employees, including the Optometrist, are taken care of and their issues are resolvedEnsuring that the eye check-ups are conducted as per the SOP and maintain high quality standards

SOP adherence & implementation

Ensuring that all SOPs for retail are implemented successfully and adhered to by store employeesUpdating colleagues on business performance, new initiatives and other important issuesScheduling the team’s shift timings to meet the store’s business needs and demandsEnsuring staffing levels are adequate to effectively operate the store

Store upkeep & maintenance

Maintaining the store as per Lenskart standards, regularly cleaning the frames and other equipment at the storeEnsuring the security of all Lenskart equipment and that there is no shortage of stock units or damage in the store