Sr. Marketing Executive

JOB DESCRIPTION

Designation Sr. Marketing Executive

Reporting To Marketing Manager / Director

Job Type Full time

Job Time 10:00 am to 07:00 pm

Job Description

• Marketing Strategy Development:

o Assist in the development and implementation of marketing strategies which includes conceptualization, content planning & strategize to promote the company's properties, services, and brand.

o This involves conducting market research, identifying target audiences, and defining key messages and value propositions.

• Campaign Planning and Execution:

o Plan and execute campaign plans for the brand and projects on monthly basis.

o Collaborate with the marketing team to plan and execute marketing campaigns across various channels such as digital advertising, social media, email marketing, print media, and events.

o Ensure the campaigns are aligned with the overall marketing objectives and adhere to brand guidelines.

• Proof checking of content & Design:

o Proficiency in English. Must have maturity and sense for content usage.

o Create & strategize engaging and compelling content for various marketing materials, including brochures, websites, social media posts, blog articles, and press releases.

o Ensure the content is accurate, informative, and tailored to the target audience.

o Supervise content from agencies and give inputs as and when required.

• Oversee the Digital Marketing activities:

o Oversee the company's online presence, including website management, and social media marketing.

o Monitor website traffic, engagement, and conversion rates, and optimize digital marketing activities for maximum effectiveness.

• Brand Management:

o Assist in maintaining and enhancing the organization's brand image and reputation.

o Strategize and plan for brand brochures and plan for events where our brand can be highlighted and ideation of the event. It should also comply with comply with company’s vision & mission.

o Ensure consistency in brand messaging, visual identity, and customer experience across all marketing channels and touchpoints.

• Marketing Material Development (Online/Offline):

o Coordinate the development of marketing collateral, including property brochures, flyers, presentations, and promotional videos.

o Collaborate with graphic designers, photographers, and videographers to create high-quality materials that effectively showcase the company's properties and services.

• Event Planning and Coordination:

o Assist in organizing and coordinating marketing events such as property launches, open houses, trade shows, and conferences.

o This involves managing logistics, coordinating with vendors, and ensuring a seamless experience for attendees.

• Analytics and Reporting:

o Track and analyze marketing campaign performance, website analytics, and other relevant metrics.

o Generate regular reports to evaluate the effectiveness of marketing activities and provide recommendations for improvement.

• Collaboration and Communication:

o Assist in providing content and designing collaterals on Photoshop/ Canva for collaterals that can be made in-house. 

o Work closely with cross-functional teams, including sales, design, and development, to ensure marketing initiatives are aligned with overall business goals.

o Collaborate with external agencies, vendors, and partners to execute marketing activities effectively.

o Ensure all vendor bills are verified, documented, and submitted to accounts for timely payment processing. Maintain a vendor payment tracker and resolve invoice discrepancies efficiently.

• Stay Updated with Industry Trends:

o Keep abreast of industry trends, emerging technologies, and best practices in real estate marketing.

o Continuously expand knowledge and skills through professional development and networking.

• Task Delegation & management:

o Responsible to delegate some extent or completing task amongst team members and assure that it has been complete within a set timeline with pre-defined quality.

o After delegation, the ownership of the task remains with the asst. manager only.

• Inventory & Stock Management:

o Manage the minimum inventory of the material

o Right & Secure storage of the material. 

o Maintain the data of the out-flow material.

o Quarterly stock audit of the material. 

• Data Management:

o This is one of the key role of Sr. Marketing executive to manage the entire data of marketing department which includes maintaining data of customers, soft copies of brochures, files, etc. and to be updated on timely manner.