Sr. Manager- Marketing

About The Role

Key Responsibilities

• Strategic Marketing Leadership
• Develop and execute an integrated 360° marketing plan aligned with business objectives.
• Lead brand positioning, messaging, and go-to-market strategies for products and solutions.
• Define annual marketing budgets, ROI metrics, and performance benchmarks in consultation with leadership.
• Branding & Communications
• Strengthen brand presence across all touchpoints, including digital, events, and partnerships.
• Drive brand storytelling, corporate communications, and thought leadership initiatives.
• Oversee content strategy for web, PR, social media, and industry events.
• Digital Marketing & Analytics
• Manage performance marketing, SEO/SEM, email automation, and social media campaigns.
• Implement data-driven marketing analytics frameworks to track and optimize performance.
• Leverage CRM, automation tools, and dashboards (HubSpot, Salesforce, Google Analytics, SEMrush) to optimize marketing spend.
• B2B Marketing & Technology Alignment
• Create sector-specific campaigns targeting enterprise customers.
• Translate complex tech products into compelling value propositions for different market segments.
• Collaborate with product, sales, and tech teams for joint GTM (Go-To-Market) execution.
• GTM Strategy & Cross-Functional Enablement
• Build and maintain sales, marketing, and customer success dashboards that enable decision-making.
• Analyze conversion metrics and identify optimization opportunities across the customer journey.
• Support GTM campaigns, product launches, and quarterly OKR planning.
• Coordinate with product, engineering, and GTM teams to deliver impactful cross-functional projects.
  

Key Skills & Competencies

• Proven experience in B2B marketing with both ATL & BTL exposure.
• Strong grasp of branding, digital marketing, and analytics.
• Tech-savvy, with the ability to simplify and communicate complex product features.
• Exceptional communication, stakeholder management, and presentation skills.
• Hands-on experience with marketing and analytics tools (HubSpot, Salesforce, Google Analytics, SEMrush, etc.).
  

Qualifications

• MBA/PGDM in Marketing or related field.
• 5–7 years of progressive marketing experience, preferably in technology or SaaS industries.
  

Why Join Us – Perks & Benefits

• Stock Options – Own a part of Tartan and share in our success.
• Health Insurance – Comprehensive health policy of ₹3 lakhs for you and your family.
• MacBook – Work with the best tools, anywhere.
• Growth Opportunities – Work directly with the founders on high-impact initiatives.