Sr. Manager, Marketing - Customer Lifecycle & Retention Leader, Amazon

- 10+ years of professional non-internship marketing experience - Experience managing teams - Experience using data and metrics to drive improvements - Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) - Experience driving direction and alignment with cross-functional teams
Amazon has made a bold move to redefine entertainment in India. With the acquisition of MX Player, we’ve united two of the country’s largest free streaming platforms – Amazon miniTV and MX Player – to launch Amazon MX Player, India’s new home for premium, free ad-supported content. Now streaming to over 250 million users, Amazon MX Player is Amazon India’s flagship free AVOD (Ad-supported Video on Demand) service — a category-defining bet that combines world-class storytelling, unmatched scale, and innovative monetization. The service has launched some the biggest shows that India has seen - Aashram, HipHop India, Jamnpaar, Half CA, and more! Amazon MX Player has also won multiple national and international awards for its innovative marketing. We’re looking for a seasoned Product Marketing Leader to shape and scale the next phase of our journey. This high-impact leadership role will own customer growth, engagement, and retention. From strategy to execution, this person will lead how we prioritize, invest, and drive performance across the customer lifecycle to deliver breakthrough results. You will be responsible for shaping our marketing strategy, managing how we allocate marketing investments across priorities, and driving full-funnel efficiency. You will collaborate closely with content, product, analytics, and tech teams. This role also involves leading and mentoring a high-performing marketing team. It requires a deep understanding of the digital landscape and evolving customer behavior. We are looking for a strategic, data-driven leader who thrives in ambiguity. This is an exciting opportunity for someone who wants to work in a start-up-like environment and is passionate about digital media and entertainment. This is not just another marketing role. It’s a chance to shape the future of free entertainment in India — at massive scale. Key job responsibilities - Develop and execute comprehensive marketing strategies to drive user acquisition, engagement, and retention for Amazon MX Player. - Analyze market trends, user insights, and competitive dynamics to identify and unlock new growth opportunities. - Collaborate cross-functionally with content, product, analytics, and engineering teams to enhance user experience and maximize content impact. - Manage the full lifecycle of user marketing — including onboarding, retention, reactivation, and monetization journeys. - Drive audience segmentation and personalization strategies to improve message relevance and user outcomes. - Monitor key performance indicators (KPIs), track campaign effectiveness, and optimize marketing ROI. - Stay ahead of emerging platforms, tools, and innovations shaping the Indian digital marketing landscape. - Own content programming calendar to align high-impact launches with key business priorities and audience interest. - Lead viewership forecasting and support business planning tied to customer and content metrics.