Sr. Digital Marketing Executive

Job Title: Sr. Digital Marketing Executive

Location: Indore (WFO)

Job Type: Full-time

Experience: 2+ years in digital marketing

Job Summary:

We are looking for a strategic and results-driven Sr. Digital Marketing Executive to lead our marketing efforts, manage campaigns, and drive growth for both our agency and our clients. The ideal candidate will have hands-on experience in SEO, PPC, social media, content marketing, and analytics, with a strong ability to manage teams and deliver ROI-focused results.

Key Responsibilities:

1. Strategy & Campaign Management

• Develop and execute data-driven digital marketing strategies for clients (SEO, PPC, social media, email, content, etc.).
• Oversee multi-channel campaigns (Google Ads, Meta Ads, LinkedIn, Programmatic, etc.) ensuring optimal performance.
• Conduct market research & competitor analysis to identify trends and opportunities.

2. Team Leadership & Client Management

• Lead and mentor a team of digital marketers, content creators, and performance specialists.
• Act as the primary point of contact for high-value clients, ensuring campaign success and retention.
• Collaborate with sales, design, and development teams for integrated marketing solutions.

3. Performance Tracking & Optimization

• Monitor KPIs (ROI, CAC, CTR, conversions, etc.) using Google Analytics, Meta Ads Manager, SEMrush, etc.
• Provide monthly performance reports with actionable insights for clients and internal stakeholders.
• A/B test ad creatives, landing pages, and email campaigns for continuous improvement.

4. Business Growth & Innovation

• Stay updated on AI-driven marketing tools, automation, and industry trends.
• Contribute to agency branding, case studies, and thought leadership (blogs, webinars, etc.).

Skills & Qualifications:

2+ years in digital marketing (agency experience preferred).

Expertise in:

• SEO (On-page, Off-page, Technical)
• Paid Ads (Google Ads, Meta Ads, LinkedIn, Programmatic)
• Social Media Marketing (Organic & Paid)
• Email & Content Marketing
• Google Analytics, Tag Manager, Data Studio
• Strong analytical & problem-solving skills (ability to interpret data and optimize campaigns).
• Excellent communication, presentation & client management skills.

Good-to-Have:

• Knowledge of CRO (Conversion Rate Optimization) & UX best practices.

Perks & Benefits:

• Competitive salary + performance bonuses.
• Access to premium tools & training programs.
• Opportunity to work with global clients & cutting-edge strategies.