Sr. ABM Specialist

Job Title:

Department:

Reports to:

Team Size:

Client Ownership:

Work Mode:

Platform:

Role Overview:

Senior Account-Based Marketing (Sr. ABM) Specialist

deliver 1 qualified demo per client per week

Key Responsibilities:

• Manage 8–10 strategic ABM accounts, aligning closely with client success goals.
• Drive execution of multi-channel, personalized ABM campaigns via Intandemly.
• Ensure your pipeline consistently generates

  1 demo per week per client (self)

  and

  2 demos per client per week (via team)

  .

• Supervise and guide a team of

  4–5 ABM Specialists and SDRs

  .
• Conduct weekly coaching, performance reviews, and KPI tracking.
• Apply the

  DIRECT Feedback Model

  to nurture individual and team performance:

• Use ICP criteria, intent signals, and firmographics to craft high-performing ABM strategies.
• Monitor performance metrics (open rate, demo rate, response rate) and adapt campaigns as needed.
• Leverage frameworks like

  BANT, MEDDIC

  , and

  ADDIE

  to improve messaging, qualification, and personalization.

• Maintain CRM hygiene and ensure accurate sales forecasting.
• Analyze outreach data to predict campaign outcomes and client growth.
• Regularly report insights, risks, and opportunities to the Ops Manager.
  

Must-Have Qualifications:

• Minimum 3 years of total experience

  in ABM, B2B Marketing, or Sales Enablement.

• At least 1 year of experience in a Team Lead or supervisory role.

• Proven success managing accounts, campaigns, and team KPIs in a SaaS/B2B environment.
• Hands-on experience with CRM tools (e.g., HubSpot, Salesforce).
• Familiarity with ABM execution tools and methods, ideally on the Intandemly platform.
• Sound knowledge of

  BANT

  ,

  MEDDIC

  , and

  ADDIE

  models for lead qualification and campaign design.

Preferred Attributes:

• ✅ Strong Analytical and Strategic Thinking
• ✅ Effective Sales Pipeline Management
• ✅ Forecasting and Outcome Prediction Capabilities
• ✅ Excellent Written & Verbal Communication
• ✅ Leadership and Team Coaching Skills
• ✅ High Business Acumen and Client Relationship Management

Career Progression:

Tools Exposure:

• Primary:

  Intandemly, HubSpot/Salesforce, Apollo, ZoomInfo

• Secondary:

  Google Sheets, Notion, Slack, Canva, Loom

Work Hours & Location:

• Flexible across global client time zones
• 40-hour workweek expected, with weekly team/client check-ins