Specialist, Marketing

In our ‘always on’ world, we believe it’s essential to have a genuine connection with the work you do.

CommScope India, is looking to add a Specialist Marketing based in Bangalore, India.

General Summary:

At CommScope we push the boundaries of communications technology to create the world’s most advanced networks. We design, manufacture, install and support the hardware infrastructure and software intelligence that enable our digital society to interact and thrive. Working with customers, we advance broadband, enterprise and wireless networks to power progress and create lasting connections.

We are looking for a highly energetic, creative, inquisitive with a can-do attitude to be part of the APAC (Data Centre) Marketing team, to lead and drive growth in the India & SAARC subcontinent regions. As a Field Marketing Specialist, you are responsible for developing and deploying full-funnel go-to-market (GTM) strategy for the India & SAARC region.

How You'll Help Us Connect the World:

• You will be responsible for implementing the full spectrum of marketing activities covering brand awareness, demand generation, digital, social, and channel marketing that are aligned to CommScope business and sales objectives for your assigned area of responsibility.
• Take the lead in the design, development and execution of integrated marketing plans and programs to build brand awareness, increase customer and prospect engagement, generate new business, and cross or up-sell pipeline.
• Work closely with Field Sales, Distribution/Channel Sales, System Engineering, Product Line Management, and other relevant stakeholders to project manage and implement marketing programs that are aligned to the business objectives.
• Collaborate with Regional Comms & PR to jointly develop & implement agreed PR initiatives.
• Work closely with the Corporate Brand team to advocate and implement global brand strategy and guidelines.
• Be the voice for your area of responsibility and collaborate with the global and regional marketing teams and cross-functional teams on global programs and campaigns, ensuring relevant messaging and positioning are aligned to sub-regional business and sales objectives.
• Manage effective utilisation of budgets and its ROI including marketing reports and analytics to understand the results against annual regional targets and goals. Track, report and optimize marketing programs to drive best possible business outcome.
• Collaborate with distribution/channel team, local distributors and partners to drive regional channel marketing programs through the local distribution, partners and key alliances, complementing the global/regional programs already in place
• Communicate relevant marketing initiatives, events, product announcements, sales enablement tools and resources, etc. to the local team
• Responsible for lead and database management – in-line with the specified best practices and processes

Required Qualifications for the role:

• A bachelor’s degree, preferably in Communications, Marketing, Business or similar discipline
• Preferably 7+ years of professional experience in B2B marketing, with hands-on experience in event management, partner marketing and digital marketing. Candidates who spent some years in B2C marketing/working in a marketing/event agency environment are welcomed to apply.
• Meticulous, possess strong execution and project management skills, and a keen eye for details.
• Excellent understanding of social media channels, content developments, metrics and tools
• Exceptional ability to turn technical topics into compelling business-level stories via strong intellectual curiosity
• Experience with B2B Martech stack such as Marketo, Zoom, DemandBase, Microsoft Dynamics 360, LinkedIn, Meta, Google, etc.
• Familiar and connected with various industry media partners and channels within India.
• Experience in campaign development and execution through multiple tactics.
• Some travel (10% - 15%) is required.
• Experience in other Asia Pacific markets is advantageous

Why CommScope:

CommScope is on a quest to deliver connectivity that empowers how we live, work, and learn. Our employees push the boundaries of communications technology that enables game-changing discoveries like 5G, the Internet of Things, and gigabit speeds for everyone, everywhere. With our unmatched expertise in copper, fiber, and wireless infrastructure, our global clients rely on us to outperform today and be ready for the needs of tomorrow.
If you want to grow your career alongside bright, passionate, and caring people who strive to create what's next…..come connect to your future at CommScope. CommScope is an Equal Opportunity Employer (EEO), including people with disabilities and veterans. If you are seeking an accommodation for the application or interview process, please contact us to submit your request at talentacquisition@commscope.com. You can also learn more about CommScope’s accommodation process and EEO policy at https://jobs.commscope.com/eeo