Specialist, Marketing

In our always on world, we believe it s essential to have a genuine connection with the work you do.

Specialist Marketing

General Summary:

At CommScope we push the boundaries of communications technology to create the world s most advanced networks. We design, manufacture, install and support the hardware infrastructure and software intelligence that enable our digital society to interact and thrive. Working with customers, we advance broadband, enterprise and wireless networks to power progress and create lasting connections.

APAC (Data Centre) Marketing team

How Youll Help Us Connect the World:

• You will be responsible for implementing the full spectrum of marketing activities covering brand awareness, demand generation, digital, social, and channel marketing that are aligned to CommScope business and sales objectives for your assigned area of responsibility.

• Take the lead in the

  design, development and execution

  of

  integrated marketing plans and programs

  to build brand awareness, increase customer and prospect engagement, generate new business, and cross or up-sell pipeline.

• Work closely with

  Field Sales, Distribution/Channel Sales, System Engineering, Product Line Management

  , and other relevant stakeholders to project manage and implement marketing programs that are aligned to the business objectives.

• Collaborate with

  Regional Comms & PR

  to jointly develop & implement agreed PR initiatives.

• Work closely with the

  Corporate Brand

  team to advocate and implement global brand strategy and guidelines.

• Be the voice for your area of responsibility and collaborate with the global and regional marketing teams and cross-functional teams on global programs and campaigns, ensuring relevant messaging and positioning are aligned to sub-regional business and sales objectives.

• Manage

  effective utilisation of budgets and its ROI

  including marketing reports and analytics to understand the results against annual regional targets and goals. Track, report and optimize marketing programs to drive best possible business outcome.

• Collaborate with distribution/channel team, local distributors

  and partners to drive regional channel marketing programs through the local distribution, partners and key alliances, complementing the global/regional programs already in place

• Communicate relevant marketing initiatives, events, product announcements, sales enablement tools and resources, etc. to the local team

• Responsible for lead and database management

  in-line with the specified best practices and processes

Required Qualifications for the role:

• A bachelor s degree, preferably in Communications, Marketing, Business or similar discipline


• Preferably 7+ years of professional experience in B2B marketing, with hands-on experience in event management, partner marketing and digital marketing. Candidates who spent some years in B2C marketing/working in a marketing/event agency environment are welcomed to apply.


• Meticulous, possess strong execution and project management skills, and a keen eye for details.


• Excellent understanding of social media channels, content developments, metrics and tools


• Exceptional ability to turn technical topics into compelling business-level stories via strong intellectual curiosity


• Experience with B2B Martech stack such as Marketo, Zoom, DemandBase, Microsoft Dynamics 360, LinkedIn, Meta, Google, etc.


• Familiar and connected with various industry media partners and channels within India.


• Experience in campaign development and execution through multiple tactics.


• Some travel (10% - 15%) is required.


• Experience in other Asia Pacific markets is advantageous