Job
Description
In our always on world, it is essential to have a genuine connection with the work you do. CommScope India is currently seeking a Specialist Marketing professional to join their team in Bangalore, India. As a Field Marketing Specialist at CommScope, you will play a crucial role in driving revenue, growing market share, and fostering strong customer and partner relationships through new business development initiatives. Your responsibilities will include implementing a comprehensive range of marketing activities that encompass brand awareness, demand generation, digital marketing, social media engagement, and channel marketing strategies aligned with CommScope's business and sales objectives in your designated area. You will lead the design, development, and execution of integrated marketing plans to enhance brand visibility, increase customer engagement, drive new business opportunities, and maximize cross-selling and upselling potential. Collaboration with various teams including Field Sales, Distribution/Channel Sales, System Engineering, Product Line Management, and other stakeholders is key to successfully project managing and executing marketing programs that support business goals. You will work closely with the Regional Comms & PR team on public relations initiatives and with the Corporate Brand team to implement global brand strategies effectively. As a key voice representing your area of responsibility, you will liaise with global and regional marketing teams and cross-functional groups to ensure that messaging and positioning align with sub-regional business and sales objectives. Managing budgets efficiently and analyzing marketing performance against targets will be crucial, along with optimizing marketing programs for the best possible outcomes. Your collaboration with the distribution/channel team, local distributors, and partners will drive regional channel marketing programs and complement existing global/regional initiatives. Additionally, you will communicate marketing initiatives, events, product announcements, and sales enablement resources to the local team while ensuring effective lead and database management practices. To qualify for this role, you should hold a bachelor's degree in Communications, Marketing, Business, or a related field and ideally possess 5-6+ years of experience in B2B marketing, including expertise in event management, partner marketing, and digital marketing. An ability to translate technical topics into compelling business narratives, a strong operational focus, proficiency in social media channels, and experience with B2B Martech stack tools are essential for success in this role. Join CommScope on a journey to deliver connectivity that transforms how we live, work, and learn. Be part of a team that drives innovation in communications technology, enabling groundbreaking discoveries such as 5G, the Internet of Things, and gigabit speeds for all. Grow your career alongside dedicated individuals who are shaping the future at CommScope, where equal opportunities are provided to all, including people with disabilities and veterans. Reach out to talentacquisition@commscope.com for accommodation requests during the application or interview process. Learn more about CommScope's accommodation process and EEO policy at https://jobs.commscope.com/eeo.,
