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Specialist, Digital Marketing

Specialist, Digital Marketing

JLL

5 - 7 years

0 Lacs

gurgaon haryana india

Posted:2 days ago| Platform:

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Skills Required

marketing drive management strategies planning optimization prioritization segmentation leadership reporting coaching support collaboration content analytics training compliance video tracking measurement documentation troubleshooting data regulations governance looker power tableau analysis testing targeting ads communication presentation adaptability learning metrics reports

Work Mode

On-site

Job Type

Full Time

Job Description

Specialist, Paid Media_Digital Marketing

About The Role

We are seeking an experienced Specialist in Digital Marketing to be a part of our paid media initiatives and drive strategic growth across all digital advertising channels. This role combines hands-on execution with stakeholder management responsibilities, requiring someone who can develop advanced paid media strategies, supervise junior team members, and ensure operational excellence across all campaigns & organizational operational processes. The ideal candidate will have deep expertise in paid media with proven ability to manage complex campaigns, and drive business results.

Responsibilities:Strategic & Accountability

Develop and execute comprehensive paid media strategies aligned with business objectives and ROI targets
Own P&L responsibility for paid media budgets and campaign performance across all channels
Strategic planning for media mix optimization, budget allocation, and channel prioritization, campaigns etc.
Drive innovation in bidding strategies, audience segmentation, and campaign optimization methodologies
Present performance insights and strategic recommendations to senior leadership and stakeholders
Establish and maintain KPIs, performance benchmarks, and reporting standards for paid media operations

Supervision

Supervise and mentor Senior Analysts and junior team members in paid media best practices
Conduct regular performance reviews, provide coaching, and support professional development
Cross-functional collaboration with creative, content, analytics, and other marketing teams
Manage relationships with external agencies, vendors, and platform representatives
Facilitate knowledge sharing sessions and training on new platforms, tools, and industry trends
Ensure team adherence to quality standards, processes, and compliance requirements

Operational Excellence

Oversee end-to-end campaign management across search, social, display, video, and programmatic platforms
Implement advanced bidding strategies and optimization techniques to maximize performance
Manage complex media planning and buying processes, including vendor negotiations and contract management
Ensure proper implementation of tracking, attribution, and measurement frameworks
Develop and maintain operational workflows, documentation, and standard operating procedures
Monitor campaign performance daily and implement rapid optimization strategies
Crisis management and troubleshooting for underperforming campaigns or technical issues
Ensure compliance with platform policies, data privacy regulations, and internal governance standards

Analytics & Reporting

Develop sophisticated attribution models and measurement frameworks for cross-channel performance
Create executive-level dashboards and reporting using Looker Studio, Power BI, Tableau, and other tools
Conduct advanced analysis including incrementality testing, media mix modeling, and competitive intelligence
Provide strategic insights on market trends, platform updates, and emerging opportunities
Independent stakeholder management - reviews with internal stakeholders and external partners

Requirements:

5-7 years of progressive experience in digital marketing with deep specialization in paid media
Proven track record of managing large-scale paid media budgets
Expert-level knowledge of advanced bidding strategies, audience targeting, and campaign optimization
Advanced proficiency in major advertising platforms (Google Ads, SA360, Meta Business, LinkedIn, DV360, etc.)
Expert knowledge of analytics and reporting tools (Google Analytics, GTM, Looker Studio, Power BI, Tableau)
Strong understanding of attribution modeling, conversion tracking, and measurement methodologies

Core Competencies

Strategic thinking with ability to translate business objectives into actionable paid media strategies
Strong analytical and problem-solving skills with attention to detail
Excellent communication and presentation skills for both technical and executive audiences
Independent stakeholder management capabilities with emotional intelligence
Adaptability and continuous learning mindset in a fast-evolving digital landscape
Results-oriented approach with focus on ROI and business impact

Success Metrics

Achieve or exceed paid media performance targets (ROAS, CPA, conversion volume)
Successfully manage and develop direct reports with measurable improvement in their performance
Implement operational efficiencies that improve campaign performance and team productivity
Drive strategic initiatives that contribute to overall marketing and business growth
Maintain high levels of stakeholder satisfaction through effective communication and delivery

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Specialist, Digital Marketing