Summary
The Solution Manager – Marketing & Communications (PSG India) acts as the primarytechnology partner for Marketing, Corporate Communications, Brand, and CustomerEngagement teams. The role defines solution strategy, drives platform capabilities, managesroadmap execution, and ensures strong business alignment across enterprise marketing andcommunication workflows. This senior individual contributor role is designed with leadershiptrajectory, demonstrating the capability to eventually lead the broader Solutions Managementfunction across multiple domains.Essential Duties and Responsibilities include the following. Other duties may be assigned.
- Serve as the primary technology partner for Marketing, Corporate Communications, and
Brand teams.
- Translate business needs into solution concepts, requirements, user journeys, and platform
capabilities.
- Own platform strategy for Salesforce Marketing Cloud/Pardot, Teams/SharePoint/Viva,
campaign automation, messaging platforms, and content systems.
- Drive multi-year roadmap planning, backlog prioritization, and capability delivery.
- Work with Enterprise Architecture on conceptual, logical, and integration design across CRM,
ERP, Data, and Field Operations systems.
- Ensure integration of Marketing and Communications platforms with enterprise tools
including Salesforce, NetSuite, Data Lake, GIS, and custom applications.
- Partner with PMO, Engineering, Data, and Integrations teams to deliver roadmap
commitments.
- Manage UAT, rollout, training, and change management for new features and capabilities.
- Define KPIs and partner with Analytics to build dashboards for campaign ROI, engagement,
and impact.
- Ensure SOX-aligned change control, documentation, and governance.
- Demonstrate leadership qualities to become future Lead of Solution Managers by guiding
junior team members, leading workshops, influencing cross-domain priorities, and drivingenterprise-level collaboration.Supervisory ResponsibilitiesNo direct people management initially, but provides leadership influence and guidance tojunior solution managers and platform analysts with future potential to lead the broaderSolutions Management function.CompetenciesTo perform the job successfully, an individual should demonstrate the following
Competencies
Continuous Learning – Learns emerging MarTech, communication platforms, and solutionmanagement practices.Job Knowledge – Strong domain knowledge in Marketing Technology, internalcommunications, and digital engagement.Use of Technology – Uses CRM, MarTech, messaging, content management, analytics, andcollaboration platforms effectively.Problem Solving – Analyzes business challenges and proposes scalable and high-impactsolutions.Project Management – Coordinates roadmaps, deliverables, dependencies, and cross-functional collaboration.Customer Service – Acts as a trusted partner to business teams, ensuring high satisfaction.Communications – Communicates clearly with business and technology stakeholders.Cooperation – Collaborates with engineering, product, data, and business teams.Oral Communication – Presents solutions and updates effectively in meetings.Teamwork – Works well in a cross-functional, team-based environment.Written Communication – Produces high-quality documentation, user stories, andcommunication materials.Supports organizational change, adoption, and enablement for new features.Performance Coaching – Provides informal coaching to analysts and junior solution managers.Team Leadership – Demonstrates leadership potential and enterprise mindset.Delegation – Delegates tasks to supporting teams as needed.Leadership – Provides strategic solution leadership in absence of direct authority.Managing People – N/A initially, but role includes leadership trajectory.Conflict Resolution – Resolves cross-team conflicts constructively.Recruiting & Staffing – Supports hiring efforts when expanding solution teams.Diversity – Promotes inclusion and diverse viewpoints.Ethics – Upholds organizational values in solution decision-making.Organizational Support – Aligns solutions with enterprise goals and strategy.Personal Appearance – Maintains professional presence.Attendance/Punctuality – Demonstrates reliability and timely attendance.Dependability – Delivers consistent and high-quality work outputs.Judgement – Uses strong judgement in solution design, prioritization, and communication.Planning/Organizing – Plans and organizes roadmap activities effectively.Quality – Ensures solutions meet quality and business expectations.Quantity – Manages a high volume of requests, enhancements, and solution needs.Safety & Security – Maintains SOX-aligned governance and secure solution practices.Qualifications To perform this job successfully, an individual must be able to perform eachessential duty satisfactorily. The requirements listed below are representative of theknowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.Education and/or ExperienceBachelor’s degree in Marketing, Communications, Business, Computer Science, or InformationSystems. 7–12 years of experience in solution management, MarTech, CRM, orcommunications technology, with leadership potential.Language Skills
Excellent Verbal And Written English Communication Skills.Experience With Salesforce
Marketing Cloud/Pardot, internal communications platforms, campaign automation,messaging systems, content management, data integrations, and analytics enablement.Mathematical SkillsAbility to interpret campaign data, engagement metrics, and ROI trends.Reasoning AbilityStrong ability to evaluate business needs, constraints, and solution tradeoffs.Skills: marketing and communication,technology,communication,solution manager,enterprise,data
