About GrowthSchool
- GrowthSchool partners with the top 1% of instructors to create high-impact,
cohort-based courses on personal and professional growth for learners worldwide. We leverage AI-driven learning to deliver personalized, scalable education experiences that empower individuals to grow and succeed.
- Backed by Sequoia Capital, Owl Ventures & 80+ angels, including the likes of Kunal Shah, Ritesh Agarwal, Nikhil Kamath, and Tanmay Bhat, to name a few.
- Mentors come from brands like Amazon, Swiggy, Google, Apple, Meta, Microsoft, Hotstar, Freshworks, and many more.
Backed by the best VCs
Ranked LinkedIn Top Startup Twice
About The Job Role
As a Social Media Strategist at GrowthSchool, you will be the driving force behind our social media presence and content strategy across various digital platforms.
You will specifically be responsible for managing and growing the social media presence of Vaibhav Sisinty (Founder of GrowthSchool) and Outskill (the world's first AI learning platform with an aim to educate 100M professionals with AI).
This role combines strategic thinking with hands-on execution, leveraging cutting-edge AI tools to create, manage, and optimize our social media content ecosystem. You will be responsible for the end-to-end social media workflow, from trend identification and content creation to performance tracking and data management across both personal and brand accounts.
This role requires extensive use of AI tools
for content discovery, script writing, and performance analysis. You'll work closely with our marketing and creative teams to ensure consistent brand voice and maximum engagement across all social platforms while maintaining the unique voice and positioning of both Vaibhav's personal brand and Outskill's mission.
Location:
GrowthSchool HQ in Bangalore.
Key Responsibilities
AI-Powered Topic Research:
Scrape trending AI topics daily using AI tools, monitor competitor strategies, and social media trends
Script Development & Content Creation:
Transform selected topics into video scripts and social copy using AI writing tools, and collaborate with video production teams
Social Media Data Management:
Track performance data for all posted content across platforms, maintain detailed records in spreadsheets and databases
Content Pipeline Management:
Monitor content flow pipeline, keep records of underperforming content that needs optimization, and conduct A/B testing
Content Bank Management:
Build and maintain organized content libraries with scripts, templates, and assets for both Vaibhav's and Outskill's accounts
Multi-Platform Strategy:
Execute social media strategies for Vaibhav Sisinty's personal brand and Outskill across Instagram, LinkedIn, Twitter, and YouTube
Automated Content Distribution:
Implement AI-driven workflows for scheduling and distributing content, and maintain content calendars
Growth Experimentation:
Execute data-driven growth experiments, provide optimization insights, and adapt strategies based on performance analytics
Brand Collaboration Management:
Communicate with brand collaborations for Vaibhav's page to get their exact expectations, craft scripts according to brand guidelines and finalize the script
Team & Brand Sync:
Sync with the team to convey brand collaboration guidelines transparently, sync with the brand collaborations for edited video approval
Skills & Competencies
1-2 years of experience in social media strategy, content marketing, or digital marketing with a proven track record
Advanced proficiency in AI tools and their applications in content creation, research, analytics, and automation
Expert-level copywriting and script development skills with the ability to write clear, persuasive, and engaging copy for multiple brand voicesDeep understanding of all major social media platforms, their algorithms, and best practicesStrong analytical skills with experience in social media analytics, data interpretation, and spreadsheet managementAbility to generate innovative content ideas and translate them into captivating scripts and social media copyStrategic thinking with the ability to manage distinct brand identities for personal and company accountsProject management skills with the ability to handle multiple campaigns simultaneously across different platformsQuick learner who can adapt to a rapidly changing social media landscape and emerging AI technologiesFull-time commitment with flexibility to work in a fast-paced startup environment
Values Of GrowthSchool Team Members
AI-first mindset:
We value individuals who embrace and leverage AI tools and technology to enhance creativity and streamline workflows.
Intent over degree:
We are not looking for people with fancy degrees but the ones who have the intent to make a difference.
Learning mindset:
A person who always wants to learn and grow himself along with the company and his team.
Ability to ask questions:
We need people who can critically question ideas and not just accept them as they are.
Being an owner, not a renter:
Our company’s culture is not to micromanage people so we want people who can come up with an ownership mindset and be a leader in their own work.
Perks Of Working With GrowthSchool
Direct Founder Collaboration:
Work directly with Vaibhav Sisinty and manage social media account with 1M+ followersCompetitive salary with performance-based bonuses and additional allowances1:1 Mentorship from industry leaders and the founding teamAccess to world-class AI courses, premium resources, and cutting-edge toolsWork from GrowthSchool HQ with the founding team in a fun, growth-focused environmentComprehensive health insurance and wellness benefits
High-Impact Role:
Shape social media strategy for a VC-backed startup with measurable impact on a million+ follower accountsRapid career advancement opportunities and access to exclusive industry networks
