Social Media Specialist

Role:

Experience:

Work location-

Work Timings-

About Neeman’s

Neeman’s is at the forefront of blending comfort, sustainability, technology, and design in the footwear space.  We aim to create products that elevate our customers' everyday experiences and lifestyle. The ideal candidate is proactive, collaborative, with excellent communication skills, a keen attention to detail, and a strong sense of ownership in delivering high-quality work.

Website- www.neemans.com

What You’ll Do

• Plan, create, and execute Instagram-first content and campaigns, taking ideas from concept to execution and driving them toward clear business outcomes (reach, engagement, demand, and brand growth).
• Work on the day-to-day management of Neeman’s Instagram account, including content planning, posting, scheduling, and optimization.
• Track, analyze, and optimize key Instagram metrics including engagement rate, reach and impressions, follower growth, saves, shares and video views, as well as story performance and click-through rates.
• Use insights and performance data to continuously optimize content formats, hooks, captions, and posting strategies.
• Work closely with the brand, design, and performance marketing teams to ensure Instagram campaigns align with larger brand and business goals.
• Support and manage paid Instagram campaigns in collaboration with performance teams, tracking metrics like CPC, CPM, and ROAS to improve ROI.
• Stay on top of platform trends, algorithm changes, and content formats, ensuring Neeman’s content stays relevant, timely, and competitive.
• Maintain a consistent content calendar while ensuring quality, speed, and brand consistency.

Must Haves

• 2-3  years of experience in social media & content creation.
• Strong Instagram-first mindset (Reels, trends, growth-led content).
• Prior hands-on content creation experience (not just coordination).
• Comfortable and confident in front of the camera.
• Experience shooting content on a mobile phone.
• Working knowledge of video editing tools.

Preferred

• Experience scaling a personal content page (5k–7k followers or more).
• Exposure to LinkedIn and YouTube content strategy.
• Basic understanding of content performance metrics and insights.
• Ability to balance operational execution + creative thinking.
• Thinks like a creator, not just a social media manager.
• Knows how to make content people stop scrolling for.